##VIDEO ID:h5vlwldzAqU## [Music] he [Music] he [Music] [Applause] e e e e e e e e e e e e e e e in progress uh we will open up uh the tourist development council meeting of October 23rd and start with the roll call do that anybody chair Tom Heron present Julie BR present Alex L present Mayor Rob Medina present Keith Winston present Andrea young present and we know delush and Wayne and chair steel were were notified us we're not going to be making it okay uh rev viewing the agenda we'll ask if any member uh has any conflict of interest ask them to declare the same no conflict of interest uh then we motion to approve the agenda no no okay yep and we'll review the minutes of the last meeting any changes or Corrections motion to approve motion from and young second bra second from Julie brag all those in favor say I I I any opposed motion passes all right Peter thank you sir uh just as a quick followup from last time the board uh yesterday approved the request from the TDC to um to send a uh request to the attorney general to take a look at the use of tdt and lifeguards we'll see if they respond um you know all all I know is I've been told they are not doing a lot of uh attorney general opinions these days out of that office so we'll have to see if if they even respond to us or not so it'll it'll be interesting to see what they say or if they respond at all for that matter but anyway the the board did approve that um going into my report a couple of things Str Str good in August we were up 8% over previous August so that's a good you know that was good um hopefully we'll end the year strong um September September will determine uh where we land obviously so last month of the year um I don't believe we'll hit 25.5 which was last year I think we'll come pretty close but I don't I just don't think we're going to get quite there so we'll be we'll be close we'll be within maybe a a percent or two but um um and last year was a was an all-time high so having two years in a row like that isn't necessarily a bad thing um that being said uh budget reports uh we will have a final September budget report in November um because we're still um closing out uh some of the final like marketing invoices and stuff are just rolling in and we're just cleaning that up so we'll have uh we'll have a final report for the board in November we do not have that in uh in this packet um that's pretty much it on on my report if you don't mind I'll roll right into number three which is the marketing Support Program um if you turn to page 13 in your packet um sorry about the big packet it was, 1300 pages I actually shrank it down to get it to this to get it to this uh but in your in the electronic it had all of the attachments to all the applications we had 25 cultural groups and 20 Sports um events apply and uh if you recall the way the um the criteria was outlined it was really based on for cultural it was based on attendance uh out of County attendees uh which we use daty as our is our tool that we use for that and then for the um Sports grants that is based on room nights for those events that had an event last year we asked to you know we reviewed that if they were already an applicant from last year's grants we had those numbers if we didn't have those numbers we requested those numbers and some kind of proof uh that they would have uh the the qualified room nights um the way that it worked there's a key at the bottom of page um 13 that shows you who it is if you had 50001 out of County attendees up to 10,000 or 200 room nights up to 1,000 room nights um you got $15,000 in marketing support if you had 10,000 And1 to 25,000 out of County or 1,000 And1 to 1500 room nights you got $220,000 if you had 25,000 And1 to 50,000 attendees out of County uh or 151 plus you got 25,000 and then the sports uh grants were Captain they want us uh during the year to to promote um we did have a couple of events um this fall and uh one event um is the Space Coast uh Fair we started working with them already in anticipation of this and trying to just test it to see how it will work um we've got the the plans in place and ready to go and we're just waiting to um for the TDC and then we'll take it to the board um on November 12 is the date we're shooting for for it to go to the board if the TDC uh approves that um on the sports side we did have a couple of um sports events unfortunately one we were unable to really support because that event is actually coming up pretty quickly which is the rich salic surf uh so we pot we got uh 600,000 from the cultural and pot we got uh 600,000 from the cultural and 240,000 from the Sports uh program which was part of the marketing budget so it totaled 860 um so we have 485 for the cultural and 320,000 for sports although um we I'll get into this in a little bit but um Sports doesn't always achieve all their room nights and therefore they might not achieve all of that that money but if they assuming that they achieved everything that they said they would and those numbers are good then um the total would be 805 so we'd actually be a little bit under under budget if if uh question if they it's my understanding you're the TDC is going to be marketing pre-event correct this is we're back to the yeah pendulums keep swinging back and forth so sports events there's sort of two things that can happen if they are a open Event where they're where they're actively doing marketing to either attract attendees or attract um uh uh people you know to watch or come come and participate um yes we will promote them ahead of time if they don't have that if they're a closed uh Invitational meaning they already have the teams they already have the players and they're bringing the room nights then we'll do a sponsorship and they'll get those funds through the sponsorship but they still have to live up to their room nights and if they don't then they those room nights get reduced by the proportional um number that they're on so if it's a pre marketed event and they don't produce to room nights and we've already spent the marketing dollars all they've gotten yeah all we've lost is the marketing money has been spent yeah so we're not going to ask for a check back no no cuz they're not getting a check in their hands right right right okay question so all of these we're spending all of these we do the marketing for correct that's correct right and in the case of the of the sports ones we're looking at room nights right um how do we how do we correct our marketing efforts if we market and we fall short um I mean I'm just in the past we would sort of hold them responsible how do we hold ourselves responsible is there um do we adjust our marketing efforts next year how do we make sure that we're spending our dollars effectively in light of it because we can't hold them responsible anymore because we're making the marketing decisions now is that correct so that's right and in concert with them I mean we're obviously we're talking to the organizer and in on the sports side their marketing is a little more targeted because it's more of a specialty so we're working hand inand with them but yeah absolutely we got to hold ourselves accountable for for the numbers if the numbers don't achieve what we thought they would and you know on the on the cultural side obviously we'll be measuring uh attendance as well and seeing how we do there um we did a little just as an example we did a test last year small test with um the mo Center and they wanted to have an event they were hoping to get 80 to 100 people we did the marketing we generated 300 people wow so you know our hope is that with our targeting and our knowledge and ability to you know um turn the faucet on so to speak for these events that will help them grow I mean that's the whole idea so I was going to say it seems to me there's also another potential Advantage here is um obviously they can grow our skills at this can get better but also I'm wondering if the chance that you can teach them to Market or from what we learn it's like a great that's I love the feedback potentially if you build a feedback loop into the system where we give them comments or remarks then it's really I think you get a lot out of this process and we do plan to do a report at the end of each event it'll be about 30 days after but then they'll see the results that we've created and you're right they can learn from us so it's really it's it's I like the proactive nature that potentially sure yeah the other thing that's I I find interesting with this and thought about this even going back to last year when we first talked about doing a program like this is now you've got you know $800,000 in marketing that's going to be not only promoting events but promoting the area as a whole because obviously Space Coast is going to be on the tagged on everything and so so the message you know I think is there's a branding component to it that that benefits everyone it will be interesting to see in a few years if everyone's going all right this is really working we're we're better for culture you can build a cultural brand and a sports brand here in a better way because it's unified so aome thank you so Mr chair we were looking obviously for the TDC to uh to make a motion and uh in support of this and make a recommendation to take it to uh to the board of County Commissioners on uh November 12th I think this is a great list it's awesome to see so many good events um um both on the sports and cultural side uh is a you know core function of the TDC and TD to to do this everybody put in a lot of work that's appreciated hopefully this will stand and the funding won't get stripped next year we can hope we'll have to bring it back yes we can hope anyway great events nothing too controversial as like last year thank you for that I'm not going to start on that uh with that thank you very much Peter and the team for I know how much work goes into this and now the pendulum has swung I think this is the fourth time in 20 years from marketing support to cash grants to marketing support and cash grants to marketing support okay so we'll see it'll go back to cash grants again at some point in time but here we are with that we'll entertain a strong motion from somebody a good motion there that's excellent second we've got a motion and a second all those in favor say I I I any opposed hearing none this too passes unanimously out of this committee thank you wonderful appreciate it uh yeah it's an interesting process uh the it's in the one thing I'll just point out is the shift in in the volume of work is you know the the thought was oh well you know we sort of streamlined the process on the front end yes but the amount of work on the back end for Laura and her team and our agency and all of that is significant so while the front end was much more streamlined the back end is is very involved each each event is going to be um receiving a marketing plan they get to improve the marketing plan if they need um help with the creative we'll help them with the creative through our through our vendors and our agency um obviously we'll be monitoring it on the back end as Laura said we'll be doing reports postevent reports on everything um so yeah it's uh it's a shifting of of the workload but uh but I think it's it's an interesting process and I and I think it's got some some real benefits for the for the destination as a whole Mr chair can I ask a question really quick um can we see maybe one of those after yeah we we can probably bring cuz the um we've already started working on the state fair program and so we could probably bring some of that in like at the next meeting and just to show kind of how it's going and how the media dollars are being allocated and that type of thing sure thank you so Laura we'll do that um before we go to public comments sir I just wanted to ask Mike McGary he's here he uh had quick update for the beach based on Milton and other other sunry storms that that hit us so Mike do you have a quick second to just give us an update thank you all Hello everybody and for a for a change it's not it's not a drama after the storm in the in the big picture Bard was relatively lucky with the you know where Milton crossed and the condition of our beaches beforehand and the the tides when uh the storm came through uh so in the big picture our beaches did well they perform the function we build them for which is to protect upin properties and keep sand in place for people to enjoy um all of our projects got moderately eroded uh but um the northern 3/4 or so of the county we've got our federal projects North reach midre South reach those were all scheduled to have work underway this coming winter uh by the Army Corps uh based on Nicole a couple years ago and I'm coordinating with the core uh to adjust that fill plan if needed to account for Milton I don't know that it will be warranted but they're doing surveys and I'm just trying to capitalize on the placement that the core does while they're here working this coming winter so uh in the north reach Coco Beach and Cape Canaveral is one dredge contractor and that work is scheduled to start sometime in late November uh and they hope to be finished next Spring by the end of April those same dates November to April are when work in the mid-reach Satellite Beach Indian Harbor and the South reach which is the town of Melbourne Beach and Indie Atlantic those shorelines will be finished by April 30th as well so that's all good and nothing to panic uh you know the the Press I was able to give them a an optimistic post storm report in the South Beaches which is the southern 14 miles of the county it's a much narrower Beach that's the Archie car Refuge we've built a dune there uh for the most part the Dune that we built is all still in place the Dune Bluff the beach has narrowed as they do during weather events uh but it they look really quite good I'm going to document the losses we ordered surveys of that Shoreline uh right as the storm passed we're going to document those losses and if they're sufficient to Warrant uh to gain FEMA assistance we'll do so I don't think based on my eyeball it's not worth rushing out there this winter to do sand but if if we can document a modest loss that's eligible for FEMA we had already planned to maintain that Shoreline in another uh year or two uh Peter and I had it penciled into the budget we're saving for it so conceptually if FEMA eligible losses are documented now we could combine that with a future maintenance event in a couple of years and just gain efficiency for mobilization uh but also ass sure we gain any uh FEMA assistance we're eligible for so we'll work on that but at the at the moment uh the beaches while narrowed and a little weathered are are still in relatively good shape we're not quite out of the woods with hurricane season yet but uh got my fingers crossed for the rest of the season so that's that's all I have unless there's questions I have a question you want to go first um where are the current reserves scheduled to be at at the end of the fiscal year um we're at 8.85 and that's that's that's this fiscal budget now so yeah and that's what with the savings of not issuing the grants in this year that's right that's right yeah we were at eight and then we didn't do the million we did 100 they did 150,000 for deric vessels so that left 850 so that 850 went into the reserve so that's where we got 8.85 okay so and then we've got you know in the in the operational budget there's some funds because we were going to be using some money for different projects and fortunately it's turned out that we haven't had to contribute for the mid and South reach projects so those projects uh you know the Army cor is paying 100% of that um so that gave us a few million that we also have in the operating budget to use if necessary so is there still money outstanding from any of the previous storms from FEMA yeah we still have some project uh work on the South Beaches that's finishing up in this next round right so yes from Hurricane Nicole we're we need to vegetate the dunes and that that project will be about a million and will be reimbursed both by state and FEMA so the state portion of about I don't have the precise number but the state portion is about 400,000 I can get that back quickly the state is fast about reimbursement the FEMA reimbursement will come but it'll be longer out to date we have not gotten any FEMA reimbursement back from Nicole okay they've had the invoice for I on the order of four months they've been chewing on it they asked us questions the first round of invoices they always have more questions but we're working on that but we have not gotten the feema reimbursement back from our Nicole expenses over the last two years yeah and roughly what you know the money about about the the invoices it'll be 87.5% of about 16 million so it's a pretty big amount of money yeah okay yeah and that'll hit us when you know we actually in sort of the plan that we've been working on it's probably in next year is realistically when we think we will get it so yeah but that'll go towards projects that we have you know future projects that we have laid out so the Six Million of that go back to the general fund uh some of it goes back to the general fund cuz it was um that we borrowed some funds and um they we got to reimburse them their piece so whatever yeah whatever that amount was will there be any left over when that reimbursement happens to put in the reserves yes okay yeah I think I'm thinking if not this if not the next fiscal year the fiscal year after that we will have a a large deposit for you know available for for that yes large is than 5 million probably mil okay yeah right keeping in mind that we had a $20 million event from one storm right I know I know just want to get as much in there as possible yeah storms aren't stopping I appreciate that thought and it is that's why uh Peter with all of your guidance getting money there because we know just normal maintenance if we do a normal maintenance event in the mid reach I don't have the exact number but in another years we're going to have to come up with you know on the order of 8 8 million right uh mhm but that's in the I mean that's in the budget and that is in our budget plan that's right yeah great thank you for such a detailed report you hear anything about National Seashore I've only seen the the news reports and the the National Seashore you know they manage their shorelines on their own but so I don't have any detail Beyond what's I've seen in the news report and they did suffer you know some damage to their structures I know again 750 turtle nest as wow thanks Mike okay thanks thank you Mike have any public comment cards so any public comments any public comments on lease of Lori Wilson Park I did have a question if you're aware what are the fee I never saw in the paper what are the fees they're proposing to pay the standard fee rate is uh this was discussed in the meeting the standard fee rate is actually variable now there's not a fee card and I guess they discuss coming up with a fee card but it's kind of event based based on yeah and usage and requirements number of attendees number of attendees Peter probably knows a lot more than me it's about it's right now it's about 2,000 a day for half the park and four four to 5,000 for the whole park but they're looking at redoing that structure because you know they realize that's way below market value so a friend of mine suggested we just rent it out for a weekend just to make the point point just like put up barriers like we're not doing that it's a horrible horrible idea I'll come to the party I was like yeah I will sounds like a great time 20 guys 200 bucks a piece so Peter since that that has come up Mr chair uh what was the dis decision of the board of County Commissioners um they they pulled the item for now I I think they may come back at some point but I I don't know when so it's pulled so there's no date certain no action no date certain okay so much controversy no other public comments any uh let's go we'll go down the list here I don't have any comments for this actually it'd be interesting who's I was going to ask you about terms I don't know who's terming off here no I don't think iy I was appointed by a commissioner turn me off so ass off the the chair the chair appointy gets can term off uh right it'll be up to the new chair to be up to theair to decide on their appointments I don't think there's anybody else otherwise nobody else is ter me off this here yeah but obviously new new Commissioners can there are things that they could do to potentially they can fire TDC members they can do it at any time just remember they can do it at any time anytime anytime it's not fired it's invited to not attend meetings just a good memory welcome back Julie thank you yeah welcome back happy to be here every time resilience okay Julie any comments there from the Melbourne Market no I would uh as Andrea brought up there uh the courtyard on 192 in West Melbourne is completed their room renovation in public space so so they're going to be having a party on November 19th and you're all invited it's going to be a great event to highlight the um capital investment into that property and Marriott managed hotel as I am and so we're very very proud of that I'm currently going under Lobby space renovation and it's aging me but we're almost done uh got a couple more weeks left and then uh so there's a lot of investment going into the South part of the county and it's a it's a good thing to keep our products uh pristine and up to date we just started our Courtyard renovation projected to take 10 months it's going to take 10 months yeah what I tear out all the bathrooms tub to shower tub tub to shower it took Leah three and a half months I or three months three and a I have to talk about that yeah Alex anything no mayor so I'd like to take this opportunity to to just give you a status update on sacrifice Park so first and foremost I want to thank this this Advisory Board uh for the support I'm partnering with the city of pombay for sacrifice Park this past August we held a solemn ceremony to remove the plaques that had the names of those that sacrificed their lives uh in service of our community the old Monument as it stood is no longer there it's been removed uh and at this last October 17th regular council meeting uh we actually awarded the contract to build the new sacrifice Park and so I'm really excited about that the bidder the low bidder was Doug Wilson the components of the new Amphitheater which was in in addition to what we originally submitted uh that that is already been delivered and we have it so construction is ready and we should be expecting it to be completed by the end of January 2025 perhaps beginning of February we'll see how that goes so please uh mark your calendars because I I'd love for each and every one of you to attend uh the new sacrifice Park in the city of Palm Bay and and recognize the lives that were lost on that frightful day so thank you Mr chair thank you Keith what's good at the zoo aquarium a couple of announcements for you um last weekend of Boo at the Zoo so come while you can uh jazzo is November 2nd as of yesterday out of the 2,000 tickets there was about 150 left so that will sell out so if you'd like that uh please go ahead um we push back the opening of lions is going to be November 16th that is heavily funded by TDC funds it's pretty magnificent um so that is uh November 16th it's a Saturday we're very excited about that and then stay tuned for some invitations to some update up um coming events about the aquarium we'll be reaching out to you guys to invite to those announcements too so awesome Andre yes thank you thank you chair um so I have to say that I'm really excited to see all of these cultural events that all came in and all scored very well and I have to say that I missed going through all the applications I would get so excited about the I can give you the 1300 pag pack and you can take it home with you well I would get excited about the event so I would as I'm doing it I would get tickets and go I'd go to the theater I'd go to the to the well the zoo wasn't on here but I would go to the different events because just reading about them you want to go you want to participate and you want to support our our local art so I'm very happy to see that they're here and and I do miss them so that's all I had to say thank you all right our next is uh November 13th at back at 2 so back at two 2 o00 time frame um hopefully you can attend and chair because not be late well regardless chair steel will not be here so I know that in advance so let the record reflect that I was like 35 minutes early last meeting that's right so so with six minutes late this meeting I'm Still Still ahead in the third quarter fourth quarter um thank you everybody uh meeting adjourned thank you the opinions expressed by any member of the public during any period of public comment do not necessarily reflect the views or opinions of the board of County commissioners of Bard County Florida Space Coast government television or the program sponsor and are solely those of the presenter the board of County commissioners of bravard County Florida Space Coast government television and the program sponsor hereby expressly disclaim any in all responsibility or liability for any defamatory or slanderous statements expressed by any member of the public during any such period [Music] [Music] [Music] [Music] [Music]