The decision to fund the Downtown Design Manual update through the EDA budget came after a discussion on its current inconsistencies with newer city frameworks. The finance director emphasized the necessity of updating the manual to keep pace with the city’s growth and development. The revision will now account for only 25% of the community development director’s time, a notable change from the previous 50% allocation, with the remaining time funded by the general fund.

Discussion around the timing of the update revealed differing opinions. One approach suggested postponing the update to 2026 to allow more time to define the facade improvement project and gather insights from businesses. This delay could help collect valuable information for the manual’s revisions. However, the EDA reached a consensus to incorporate the $60,000 funding into the 2025 budget, allowing flexibility in timing based on further assessments of the facade improvement program.

The facade improvement program itself was a major topic of discussion. The program will provide matching grants to commercial property owners and tenants for exterior facade enhancements, covering 50% of total project costs up to $20,000 per property, with a cumulative limit of $200,000. The program’s geographical scope will stretch from 7th Street and Market Street to Highway 36 and 6th Street, excluding the post office. The EDA aims to start the program in 2025, with applications accepted year-round.

Eligible improvements include various exterior updates like masonry repairs and window replacements, while ineligible expenses cover interior improvements and mechanical systems. The inclusion of signage in the grant program sparked debate. Some members argued that while updated signage could benefit businesses aesthetically, it might lead to prioritizing sign replacements over necessary structural improvements. A suggestion was made to tie signage improvements to overall facade work, making businesses eligible for funding only if they demonstrate structural enhancements alongside signage updates.

The EDA also considered a phased approach to the program, focusing first on building facades before allowing for signage improvements. This two-phase strategy would allow the EDA to assess the program’s effectiveness before expanding its scope. The importance of structural integrity over purely aesthetic improvements was stressed, with some members advocating for a rebate system for unique projects that might not fit predefined categories.

The meeting also addressed the application process for the facade improvement program. The initial review and recommendations will be handled by staff, with final approval by the EDA. This efficient approach allows staff to work directly with applicants to refine proposals before presenting them to the EDA. There were suggestions to broaden the program’s geographical focus to include other parts of the city.

To address previous shortcomings in program outreach, a communications strategy was proposed. Direct outreach, including personal visits to local businesses and the creation of brochures, was emphasized to ensure business owners are aware of the program and feel a personal connection to the city’s efforts.

Other noteworthy discussions included updates on various city projects. The Article 7 project is progressing well, with construction on new units underway and a targeted opening date of December 1. The Margaret Commons project is also advancing, with a draft Request for Proposals (RFP) reviewed by the Planning Commission and slated for submission to the city council. Proposals are due by the year’s end, providing developers ample time for responses.

The Taco Bell facility is nearing completion, though concerns were raised about overgrown trees obstructing visibility. The Pine Tree Center addressed issues of illegal dumping, and there was speculation about a potential business move to Lake Elmo. The Old National Bank’s recent ribbon-cutting ceremony was highlighted, with a $1,000 donation to the North St. Paul food shelf.