The council highlighted a significant need for a new venue for the upcoming boot camp, following feedback from previous events. Concerns were raised about a decline in participant numbers, with 10 to 12 fewer attendees than anticipated. The current venue’s layout contributed to the perception of a fuller audience. The Bank United Auditorium emerged as a potential alternative, with discussions considering its facilities and seating arrangements.

In addition to venue considerations, the council deliberated on the timing and registration process for the boot camp. Opinions varied on the best time to host the event, with some suggesting weekdays at 10 a.m., while others recalled successful Friday morning sessions. Concerns about low attendance during the summer months prompted suggestions for scheduling in the fall or early winter. A proposal to charge a minimal registration fee was discussed to combat no-shows, although opinions were divided on whether this might detract from the event’s town-driven focus.

The council also tackled financial matters, with discussions on budget reallocations and potential contract reviews. Members explored the possibility of freeing up $10,000 from a service contract to enhance marketing efforts, including hiring a social media manager. The budget for networking events and seminars was scrutinized, revealing remaining funds that could support a second business boot camp, thanks to sponsor influxes. The need for clearer budgeting and a more structured approach to financial planning was emphasized to ensure effective fund utilization for local business support.

Promotional strategies were another key topic, with the council considering the use of a promotional video by the Economic Development Committee (EDC). The video had been well-received when presented at a previous event, and members discussed its potential for broader promotional campaigns. Ideas included collaborating with the airport to promote Miami Lakes and exploring the feasibility of establishing a direct flight from the town to Sevilla, Spain, following a delegation visit. The council also weighed the possibility of using the video for social media campaigns or airport advertising to boost Miami Lakes’ visibility.

Further discussions touched on the “Best of Miami Lakes” initiative, which had lost some engagement over time. Concerns were raised about communication strategies and participation, with suggestions to reintegrate the initiative into future boot camps. By providing a platform for the competition at these events, the council aims to rekindle enthusiasm and increase community involvement.

The meeting concluded with announcements about upcoming events, including a candidate forum, mental health awareness festival, and Veterans Parade. The chamber expo was also highlighted, with discussions about reserving a table for the EDC to engage visitors and gather data for future outreach. The council’s ongoing focus on strategic planning, venue improvements, and community engagement reflects its dedication to fostering a thriving local business environment and enhancing Miami Lakes’ appeal.