0:00A critical point of discussion was the Tourist Development Council’s (TDC) marketing support program, which merged cultural and sports events funding into a single streamlined process. The program, with a budget of $600,000 from the cultural fund and $240,000 from advertising and promotions, aimed to allocate up to $50,000 per event. The TDC recommended funding for 44 events totaling $840,000. The new program was lauded for eliminating subcommittees and expediting the review process, as noted by a commissioner. The methodology for counting out-of-county attendees using cellular data was explained, although it was acknowledged that this tool was not without flaws.

20:20The commission also heard from various local organizations and event organizers who presented their funding requests and highlighted the economic impact of their events. Barry Shepard from the Police Hall of Fame emphasized the need for marketing funds to attract out-of-state visitors for an upcoming event involving five local hotels. Mitch Varn, a resident of Satellite Beach, advocated for a return to the previous grant model, arguing that it was more effective for sporting events. The Bard Renaissance Fair and Bard Symphony Orchestra representatives celebrated their events’ growth and the support received from the TDC.

The discussion revealed a shared concern among presenters about the effectiveness of current marketing strategies and funding allocations. Many expressed the need for a clearer and more inclusive funding model that considers smaller events and organizations. The Cocoa Beach Air Show, the Titusville Playhouse’s economic impact, and the various festivals and cultural events were highlighted as key contributors to the county’s tourism and economy.

1:52:59The commission also grappled with the issue of retroactive funding for events that had already occurred but did not receive the anticipated funds. A commissioner suggested using the unallocated $100,000 to support groups that missed out on funding, advocating for a more inclusive distribution model for the following year. Another commissioner proposed allowing each commissioner to allocate up to $20,000 to support specific cultural groups directly, facilitating a more strategic use of the funds.

Throughout the discussions, there was a recognition that some events prefer direct funding over marketing support, highlighting the need for flexibility in funding allocations. The commission acknowledged the importance of sustainable funding practices, considering fluctuating tourism revenues. The meeting concluded with a consensus to continue addressing these funding issues, with an emphasis on preparing a comprehensive agenda for future discussions, including the possibility of separating sports and cultural funding.