The council meeting featured an impactful presentation by Jason McCoy from Rebels United, focusing on a successful initiative within the DGF school system aimed at fostering positive community norms. This program, a collaboration with Clay County Public Health, has been in place for over three years, employing the “science of the positive” approach developed by Dr. Jeff Linkenbach. The initiative’s primary goal is to correct misperceptions about substance use among students, promoting healthier choices.

McCoy presented compelling data indicating a dramatic reduction in substance use among students since the program’s inception. Vaping rates dropped from 24 percent in 2019-2020 to just 7 percent currently. Similarly, alcohol use declined from 23 percent to 8 percent, and cannabis use fell from 12 percent to 5 percent. These results were attributed to strategic messaging, policy changes supported by the council, and active community engagement. Notably, the council’s decision to ban flavored vapes and raise the legal purchasing age to 21 played a role in these improvements.

The presentation emphasized the program’s strategic planning process, which evaluates progress and sets future objectives. McCoy highlighted the importance of identifying positive activities in the community and addressing gaps in students’ understanding of substance use. He shared examples of how students often overestimate their peers’ vaping rates, leading to unnecessary pressure to conform. By clarifying these misconceptions, the program helps students make informed and healthier choices.

McCoy also detailed the growth of the Rise Club, a student group promoting positive norms through various initiatives such as posters, surveys, and community events. He shared anecdotes of student involvement, including a memorable account of a student dressing as the Grinch for school events to engage his peers.

The council members expressed strong support for the program and acknowledged its positive impact on the community. During discussions, a council member inquired about the factors contributing to the decrease in substance use. McCoy responded that messaging, policy advocacy, and a cultural shift towards healthier choices among students were significant contributors. He noted the powerful influence of peers, as students observed firsthand the consequences of high vaping rates, such as restricted access to bathrooms. McCoy concluded with a call for continued partnership and engagement from the community to sustain these positive trends.

Following the presentation, the council addressed several other topics, beginning with ongoing mental health challenges among youth, particularly concerning bullying and substance use. The community’s concern over the decreasing age of substance initiation, now around 12 years, was discussed, with reports of elementary students being found with vapes. The council commended the efforts of counselors and administrative teams in tackling these issues.

The meeting then moved to consider Resolution 25-09, regarding the adoption of a five-year tax abatement policy. The council deliberated on extending a tax payment policy for commercial and industrial sectors. They discussed the procedural requirements for public hearings related to tax abatements, confirming that hearings would occur when specific awards are made. The council recognized the need to amend the policy to include project completion timelines to prevent indefinite extensions.

Council members debated the effectiveness of the tax abatement program, emphasizing the importance of gathering feedback to evaluate its success in attracting businesses to Dilworth. Following deliberation, the resolution to continue the five-year tax abatement policy was approved unanimously.

A public hearing for Resolution 25-10 followed, involving a five-year tax abatement for a new commercial building in the Rail District. A representative from Oz Development provided insights into the building’s timeline and tenant engagement, stressing the positive ripple effect of the tax abatement on local business development. With no opposition during the hearing, the council unanimously approved the tax abatement.

Additionally, the council considered a contract with Zurburg Architects for the community center project, focusing on master planning and construction. A council member emphasized the importance of ensuring the project is executed correctly. The contract was approved without dissent.

The meeting also included updates on local initiatives, such as active shooter training for first responders and the transition of the fire hall. The council expressed gratitude for community involvement and highlighted the significance of incentives in encouraging development in the rail district. Discussions on strategic planning emphasized collaboration among council members and staff to move the community center project forward.