Central to the discussion was the $10 million renovation project for the Bay Center, aimed at addressing maintenance issues and enhancing its capabilities. This project, funded by the Tourist Development Tax, involves upgrades such as a new ice plant, ice floor, retractable seating, and parking lot repaving, slated for completion by September. The council reviewed the financial performance of the Bay Center, noting marked improvements in event income and a reduction in the subsidy required from the county. These upgrades were seen as vital in maintaining the Bay Center’s position as a hub for local events, although there was recognition of further potential.

Beyond these renovations, the meeting explored broader aspirations for the Bay Center, including the addition of new facilities and the potential for expanded conference space. Doug Thornton from ASM Global highlighted the organization’s expanded capabilities following its acquisition by Legends Hospitality, which has positioned it to manage more than 200 facilities globally. Thornton put forth a vision for the Bay Center that includes $47 million in potential upgrades, encompassing new video boards, rigging capacity enhancements, and potentially a second ice sheet to support youth sports and hockey.

The Council deliberated on whether to extend ASM Global’s contract, weighing simple operational extensions against those that would fund updated market studies and feasibility assessments by renowned firms. There was debate about whether these studies should have a capped budget, with some stakeholders emphasizing the need for a clear understanding of potential returns on investment for any additional infrastructure, such as a second ice sheet.

Concerns were raised about the high demand for ice time, which runs from 8 AM to midnight daily, and the limited access for the broader community. Proposals included integrating an ice rink with a flexible floor that could accommodate varied sports, thereby optimizing the facility’s use.

Another focal point was the potential rebranding and marketing of the Bay Center to increase its visibility and attract businesses. Suggestions included using innovative technologies like “media mesh” on the facility’s exterior to enhance its appeal. The Council discussed potential partnerships with local businesses for sponsorship and naming rights, emphasizing the need for a comprehensive approach to funding and branding.

The conversation also touched on the broader implications of the Bay Center’s development, with some viewing it as important to the county’s quality of life rather than just a tourist attraction. There were calls for equitable funding distribution among municipal partners to ensure that those benefiting from the facility also contribute to its maintenance and operation.

The meeting culminated in a consensus on the necessity of expanding the Bay Center to accommodate conferences and trade shows. Stakeholders emphasized the missed opportunities due to space constraints, with many potential events opting for neighboring locations instead. The council recognized the need for a versatile space that could host both local and large-scale events, with an advocate highlighting 281 potential business opportunities that could be lost without adequate facilities.