Central to the communications strategy is the creation of a dedicated referendum page on the district’s website. This platform will consolidate all pertinent information, such as project scopes, tax implications, and FAQs. To further support these efforts, the board plans to engage local media and utilize various communication channels, including a monthly newsletter, YouTube updates, and weekly school folders. The board emphasized the importance of a multi-pronged approach to disseminating information, with the superintendent’s messages scheduled for distribution every third Thursday of the month, or as needed.

Key improvements funded by the referendum include security infrastructure enhancements, science lab renovations, and technology upgrades. At Bedwell Elementary School, plans are in place for security vestibules and ADA-compliant restrooms, while the middle school will see similar security augmentations. The high school anticipates significant improvements to its science labs, culinary arts lab, and other facilities. The projects aim to create enriched learning environments with a focus on STEM and arts education.

The board highlighted the importance of community engagement in the referendum process, recognizing the role of “key communicators” within the community. These individuals, trusted and connected, could help relay information and gather feedback, fostering a two-way communication channel. The board stressed the necessity of listening to community input to adapt plans and reinforce trust.

Additionally, the board addressed the need for voter registration and participation, noting the historically low percentage of district parents registered to vote. Efforts will include meetings with local mayors and community events to discuss the referendum and encourage civic engagement.

The board passed a resolution commending his project management, which included the development of enhanced calendar functionalities and resources for parents and students. Flynn’s leadership and adaptability were praised, particularly in coordinating with stakeholders to meet community needs.

The meeting also covered a comprehensive training session on referendum communication best practices, led by an expert who highlighted the legal and ethical responsibilities of the board. Emphasizing the importance of factual, unbiased information, the session outlined restrictions on the use of public funds for persuasive communications. The board was reminded of the prohibition on publications featuring members’ photos within 90 days of an election and the requirement for county superintendent review 60 days prior.

In an update on district operations, the board approved a memorandum of agreement with the Somerset Hills Administrators Association, effective from July 1, 2025, to June 30, 2028. Business operations included discussions on the upcoming lower gym improvement project, supported by a $50,000 anonymous donation, and the allocation of extraordinary state aid for special education.

The meeting touched upon various curriculum initiatives, notably the introduction of the Atlas program, a new curriculum management resource for staff and parents. The board also celebrated high student performance in advanced placement testing, with scores surpassing both state and global averages.

Further discussions involved the district’s cell phone policy, with a task force reviewing potential updates to align with new practices at Ridge. The board expressed appreciation for the administration’s efforts to modify high school policies and enhance community education.