Treasure Island Considers Urban Planning Overhaul Amid Community Concerns
- Meeting Overview:
In a recent meeting, the Treasure Island City Commission engaged in a discussion about urban development, focusing on the potential involvement of consultant Jim Brainard to guide future city planning.
Jim Brainard, former mayor of Carmel, Indiana, presented a vision for urban renewal that emphasizes pedestrian-friendly designs and mixed-use developments. Drawing on his extensive experience, Brainard shared insights into successful strategies that transformed Carmel into a vibrant community, despite the lack of a picturesque waterfront like Treasure Island. He underscored the importance of walkable spaces, community interaction, and reducing reliance on cars through mixed-use zoning. Brainard highlighted the economic benefits of such urban designs, citing studies that link multi-story, mixed-use developments with higher tax revenues and lower infrastructure costs compared to large box stores.
Despite Brainard’s compelling presentation, the proposal faced significant resistance from some commissioners who were taken aback by the lack of prior notice and the absence of a detailed agenda discussion. One commissioner voiced outright opposition, stating, “I am an absolute no. We weren’t even told that this was going to happen,” reflecting a broader sentiment of discomfort with the approach to introducing the consultant. Concerns were raised about the financial implications and practicality of implementing Brainard’s strategies in Treasure Island’s unique coastal environment. Some commissioners acknowledged Brainard’s credentials but emphasized the need for clarity on the requirements and costs associated with the consulting services.
The debate extended to the applicability of Carmel’s urban planning strategies to Treasure Island, with commissioners questioning the relevance of Indiana’s approaches to Florida’s coastal challenges. While some members saw potential in Brainard’s experience to attract developers and advance the city’s goals without raising taxes, others stressed the necessity of a thorough understanding of the consultant’s role and the financial implications of hiring external help.
Beyond the proposal for urban planning consultancy, the meeting addressed various other development-related topics, including the contentious issue of height and density amendments for the Thunderbird Beach Resort. Proposed changes aim to increase the resort’s building height to 80 feet and expand its room capacity, sparking a heated discussion among residents and commissioners. Donna Jolammore, representing the Thunderbird, argued that the amendments would preserve the area’s coastal charm while accommodating tourists effectively. However, critics, including Marie Barba, presented data indicating the drastic density increase, warning against undermining existing ordinances supported by past referendums.
Public comments revealed a community divided over the future of Treasure Island’s development. Some residents, like Richard Harris, supported the redevelopment and called for incentives to rejuvenate aging hotels. Others, such as Mark Hoey and Marie Barba, emphasized the need for citizen involvement and the preservation of the city’s character, expressing concerns over potential “land grabs” and the legality of bypassing established regulations.
The commission also debated the broader implications of increased density on infrastructure, including water, wastewater, and emergency services, with residents urging a cautious approach to development. Sarah Pennington and West Evans echoed sentiments of valuing the area’s vintage charm while advocating for a comprehensive master plan to guide future changes.
In the meeting’s latter stages, discussions about the city’s strategic plan unfolded, with public feedback highlighting the need for local engagement. Commissioner Vasquez addressed rumors about outsourcing the police department, defending the current police force’s budget and service levels. Additionally, concerns about property maintenance and rising tax bills were voiced.
Tyler Payne
City Council Officials:
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Meeting Type:
City Council
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Committee:
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Meeting Date:
09/02/2025
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Recording Published:
09/02/2025
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Duration:
223 Minutes
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Notability Score:
Routine
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State:
Florida
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County:
Pinellas County
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Towns:
Treasure Island
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