West Windsor Planning Board Reviews Restaurant Plans, Signage Regulations Amid Community Interest
- Meeting Overview:
The West Windsor Planning Board meeting drew community interest as members convened to discuss several crucial developments, including the site plan approval for a new restaurant in the Princeton Executive Park and proposed updates to the township’s signage regulations. The meeting focused heavily on the restaurant project, which is part of a larger development plan, and the ongoing evaluation of signage regulations affecting commercial and residential zones.
The most substantial topic of the meeting revolved around the site plan application for the third phase of the Princeton Executive Park development, which includes a proposed restaurant, Fogo De Chao. The applicant sought final major site plan approval, building on preliminary approvals granted in 2020. This phase of the development is set to feature a freestanding restaurant. The restaurant is planned to encompass 8,422 square feet, with an indoor seating capacity of 235 and an outdoor seating area accommodating 63 patrons.
One of the major design aspects discussed was a slight modification to the building setback along Route 1, due to adjustments in the building footprint. The board reviewed the planning details, including minor increases in lot coverage, which remained within previously approved limits. Parking provisions were also highlighted, noting a reduction in spaces to 274, still exceeding the required 262. This layout features electric vehicle and accessibility spaces, with traffic flow maintained as per prior approvals.
The discussion included the relocation of drop-off areas and adjustments to sidewalks for better pedestrian access, with the main entrance strategically rotated to face Route 1. Signage, a point of contention, was addressed with a proposal for a monument sign exceeding the permitted height—an issue requiring a waiver due to existing vegetation potentially obstructing visibility. The board deliberated on the proposed signage, considering potential updates to the sign ordinance that might impact such waivers in the future.
Concerns about the potential impact of truck noise from Highway 1 on the outdoor dining experience were debated, with references to similar situations at other locations proving popular despite highway proximity. The applicant provided assurances regarding noise mitigation through elevation changes and shrubbery as a natural buffer. The board also assessed the restaurant’s architectural design, which includes natural materials like brick and wood, maintaining visual consistency with the surrounding area.
Signage regulations were a focal point of the meeting, as the board explored updates to streamline the approval process and align regulations with modern practices. A new draft ordinance was introduced to address minor errors, reflect current trends, and promote sign neutrality in terms of content. The board emphasized the Supreme Court case Reed v. Gilbert.
The board’s deliberations included considerations for monument sign heights, seeking to increase the standard to six feet to accommodate visibility needs without frequent waivers. Discussions also covered the regulation of flag sizes, particularly concerning national flags, and the potential First Amendment implications. The board recognized the need for cautious drafting to avoid constitutional concerns while ensuring visual harmony within the community.
The board examined the need for flexibility in regulations, particularly for gas station canopies, and considered administrative approvals for conforming signs to streamline the approval process. Members expressed a desire to avoid unnecessary board meetings for minor sign changes that adhere to updated ordinances.
Hemant Marathe
Planning Board Officials:
Curtis Hoberman, Allen Schectel, Martin Whitfield, Sue Appelget, Simon Pankove, Anis Ahmad Baig, Michael Karp (Chair), Jyotika Bahree, Robert Loverro (Alternate 1), Pankaj Patel (Alternate 2), Cindy Dziura (Recording Secretary), Lisa Komjati (Admin Secretary), Samuel Surtees, Manager – Division of Land Use
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Meeting Type:
Planning Board
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Committee:
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Meeting Date:
09/03/2025
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Recording Published:
09/05/2025
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Duration:
178 Minutes
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Notability Score:
Routine
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State:
New Jersey
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County:
Mercer County
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Towns:
West Windsor
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