Old Bridge Zoning Board Denies LED Billboard Application Amid Resident Concerns
- Meeting Overview:
The Old Bridge Township Zoning Board meeting on September 18, 2025, saw a decision as members unanimously denied an application from Outfront Media LLC to construct a digital LED billboard along Route 18, citing concerns over its proximity to residential areas. The proposed sign would have been positioned 230 feet from nearby homes, failing to meet the township’s zoning requirement of a 500-foot distance from residential properties. This denial was one of several topics covered over the course of the meeting.
One of the primary concerns raised by board members was the potential negative impact of the billboard’s illumination on local residents. The proposed sign, which would have utilized LED technology to display static messages for 30-second intervals, was argued to be invasive due to its brightness and visibility from residential zones. The board’s decision was influenced by the sign’s failure to meet the zoning code’s distance criteria, a point emphasized by multiple members who noted that the proximity and brightness could disturb nearby residents.
The board discussed the technical aspects of the sign, including a crane test conducted to assess its visibility from various vantage points. However, the timing of this test, conducted when foliage was fully developed, was brought into question as it might not accurately represent visibility during other times of the year. The board also considered the implications for traffic safety, as Route 18 is a busy highway, and any distraction from the sign could pose a risk to drivers.
Despite the applicant’s argument that the sign would enhance readability for motorists and allow for important public service announcements, such as Amber Alerts, the board remained unconvinced. Concerns were raised about the sign’s ability to integrate with the residential character of the area, with members noting that the surrounding environment was primarily residential and dense with tree lines. The board’s decision to deny the application reflects a broader commitment to maintaining the township’s zoning regulations and protecting community interests.
In another discussion, the board addressed the installation of solar lighting in the newly developed Oldbridge Point community. The development, comprising 35 homes, has transitioned to solar lighting due to changes in policy by Jersey Central Power and Light (JCP&L), which no longer supports traditional wired streetlights in such developments. The switch to solar lighting was driven by cost-saving measures for the homeowners’ association, sparking a conversation about the financial responsibilities associated with maintaining these fixtures.
Board members explored the logistical and financial implications of the solar lighting system, including the height of the fixtures, which exceeded township regulations. The installed solar lights were taller than initially approved, with light elements reaching about 18 feet and the overall height, including solar components, exceeding 21 feet. The proximity of these fixtures to second-floor windows was a point of concern. Despite these issues, the board ultimately agreed to amend the preliminary and final plans, contingent upon a financial analysis to ensure the long-term viability of the lighting system.
Concerns about the maintenance and functionality of the solar lighting were addressed, with assurances given that the system operated independently and had been recalibrated to meet approved illumination levels. The financial planning for the homeowners’ association, including a reserve fund for future maintenance, was a focus.
Debbie Walker
Zoning Board Officials:
James Sullivan, Doreen Chevalier, Leon Scogno, Rosanne Andrews, Louis Izzo, Benjamin Stoner, Patricia Testaverde, Devinder Singh (Alternate #2), Michael Victoria (Alternate #1), Maureen Porcelli (Vice Secretary), Christopher Dasti, Esquire (Attorney)
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Meeting Type:
Zoning Board
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Committee:
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Meeting Date:
09/18/2025
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Recording Published:
09/19/2025
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Duration:
185 Minutes
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Notability Score:
Routine
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State:
New Jersey
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County:
Middlesex County
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Towns:
Old Bridge
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