The proposal for Seven Brew, a drive-thru only coffee shop, became the focal point of the meeting. The applicant, G7B LLC, represented by Zach Rosscam, outlined the operational model emphasizing efficiency and minimal environmental impact. The 510-square-foot establishment will offer a range of beverages without indoor seating. The board deliberated on the necessity of a use variance, given that current zoning regulations in the Planned Commercial Office Service (PCOS) district do not explicitly permit fast food establishments. Christine, a court-appointed affordable housing special adjudicator, testified to the suitability of the site for such an operation, emphasizing the alignment of the proposal with broader goals outlined in the township’s master plan.

Traffic concerns were paramount as the board assessed potential impacts. A detailed traffic study, presented by an engineer, estimated around 90 vehicle trips during peak hours, with a portion being pass-by traffic. The study assured that existing infrastructure could handle the anticipated volume, receiving a nod from the New Jersey Department of Transportation with a letter of no interest. The drive-thru design accommodates 22 vehicles, surpassing industry standards observed in competitors like Dunkin’ Donuts and Starbucks, which typically hold fewer vehicles in queue.

The board also addressed the architectural and logistical aspects of the development. The proposed design includes a 510-square-foot main building and a 260-square-foot refrigeration shed, linked by a metal canopy. The structure will utilize fiber cement board with a faux brick finish, blending with the aesthetic of the surrounding shopping center. Landscaping and lighting plans were scrutinized to ensure minimal disruption to the existing environment and compliance with safety standards.

Signage was another significant topic, with the application proposing a total of seven signs covering 122.8 square feet. These signs are meant to facilitate navigation within the shopping center, addressing concerns over traffic flow and customer orientation. The board discussed the necessity and impact of these signs, ultimately agreeing that they were consistent with municipal land use law and would enhance the commercial area’s visual environment.

Concerns about customer experience and traffic flow, particularly the absence of traditional menu boards, were addressed. Employees will engage directly with customers using iPads, a method designed to expedite service and personalize interactions. This face-to-face service model was met with curiosity and some skepticism, but the applicant assured the board of its efficacy based on similar operations elsewhere. The operation will run from 5:30 a.m. to 10 p.m. daily, with extended hours on weekends, aligning with zoning regulations.

Additionally, the board considered the implications of the proposal on the township’s economic landscape. With the site previously approved for another commercial use, the introduction of Seven Brew is anticipated to revitalize the area, leveraging its proximity to major retail centers like Lowe’s and Longhorn. Board members expressed optimism about the establishment’s potential to attract local traffic, particularly from students, and contribute positively to the community’s commercial diversity.

The meeting also touched on other applications, including modifications for extensions on tree remediation work and plan revisions, which were resolved with unanimous approval. However, it was the decision on the Seven Brew proposal that stood out as a defining moment.