A significant portion of the meeting was dedicated to the sponsorship package for a concert series organized by the Cultural Affairs Committee. The council debated adjusting the title sponsorship fee from $1,500 to $2,500 due to an increase in planned concerts from three to five. Members agreed on the exclusivity of the title sponsorship. The silver sponsorship level was set at $600 per event, allowing multiple sponsors without conflicting with the title sponsor, particularly in the automotive sector. This discussion emphasized the need for a structured approach to securing sponsors, with one participant humorously noting the abundance of local dealerships as potential sponsors.

The marketing budget emerged as a topic, with council members noting a reduction from $10,000 to $6,000 for the fiscal year. Despite this cut, there was consensus on strategically utilizing these funds for social media promotions to boost event outreach, especially for Main Street Live. The council discussed the importance of promoting events well in advance to ensure adequate attendance, with calls for clear communication strategies to maximize the impact of marketing dollars. Members proposed maintaining a $250 allocation for each concert, totaling $1,250 from the marketing budget, which was consistent with past practices.

Concerns were raised about the effectiveness of the current marketing budget, with one participant arguing that a $250 allocation for advertising was insufficient for meaningful results, likening it to “lighting money on fire.” The council explored alternative marketing strategies, such as leveraging local influencers to promote events. Members suggested recognizing these influencers with plaques or awards, incentivizing their participation without significant costs. Additionally, the council discussed the need for a dedicated individual to manage outreach and communications, positing that investing in human resources could enhance the town’s promotional efforts.

The meeting also delved into the town’s digital marketing strategy, emphasizing the importance of a consistent social media presence. Interactive features like Instagram polls were suggested as tools to engage residents and gauge event interest. Members highlighted the potential of collaborating with local influencers and businesses, such as a makeup studio owner with a substantial following, to amplify event reach. The council underscored the significance of personal outreach to businesses registered for a business tax receipt, noting the limitations of direct marketing without prior consent.

Discussions on event management revealed logistical challenges in organizing events like Main Street Live and the “Best of Miami Lakes.” The council recognized the need for a structured plan and dedicated personnel to execute ideas effectively, with some members expressing frustration over the lack of resources and manpower. The conversation touched on the importance of having a clear strategy before allocating funds, emphasizing that even well-intentioned ideas require proper execution to succeed.

In a related dialogue, the council explored the feasibility of hosting monthly networking events starting in January, targeting specific industries to foster meaningful connections. Members agreed to plan events for the upcoming year, allowing time for proper promotion and organization. There was also a focus on securing sponsors for key events, with an urgent reminder to finalize sponsorships to avoid cancellations.

The meeting concluded with logistical discussions about upcoming events, including an anniversary celebration and a Business Expo. The council acknowledged the challenges of organizing events during the holiday season and emphasized the need for continued planning to ensure successful community engagement.