Port Richey Approves New Logo Design Amid Debate Over Wording and Color
- Meeting Overview:
In a recent meeting of the Port Richey Community Redevelopment Agency, members engaged in a discussion over a new city logo design, ultimately approving a modified version that removes the word “our” from the slogan and adjusts the color to a deeper orange. The meeting also addressed the appraisal process for a property known as the bake shop, with plans to expedite obtaining necessary appraisals.
The centerpiece of the meeting was the new logo design intended to strengthen Port Richey’s brand identity. Derek, who led the presentation, introduced several logo options created through collaboration with staff, community leaders, and board members. The favored design prominently featured elements like pelicans and a stilt house, accompanied by the slogan “City of Port Richey, our gateway to golf.”
Discussion among members focused heavily on the wording and color of the logo. One member emphasized their preference for the initial design, noting its inclusion of all previously agreed-upon elements. The board reached a consensus to simplify the slogan by excluding “our,” aiming for a clearer and more direct message.
Color considerations also took center stage, with members deliberating over a shade that would be both vibrant and visible across various formats. The discussion gravitated towards a “burnt orange” color, with some advocating for a tone that teetered on the edge of red to ensure it stood out against lighter backgrounds. Ultimately, the decision was made to explore different shades within this spectrum to find the ideal match. A motion to approve the logo with these alterations received unanimous support.
Beyond branding, the meeting turned to the ongoing issue of the bake shop property appraisal. Clarity was sought regarding the appraisal process, as it was revealed that none of the required appraisals had yet been ordered. The board underscored the necessity of obtaining three appraisals to accurately gauge the property’s value before proceeding with any purchase decisions.
An additional layer of complexity arose from an email sent by the property owner, which included a proposal for an amphitheater structure as part of the property sale. Members expressed confusion over whether this was a concrete offer or merely a suggestion of potential future development. The ambiguity led to a consensus that further discussion on the structure was premature until the city had secured ownership of the property. The board agreed to seek more detailed communication with the property owner to clarify this aspect.
Determining the property’s value became a priority, with a shared understanding of the urgency to move forward with appraisals. The board unanimously agreed to obtain estimates for the appraisals and bring the findings back for discussion at a subsequent meeting.
John Eric Hoover
Community Redevelopment Agency Officials:
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Meeting Type:
Community Redevelopment Agency
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Committee:
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Meeting Date:
11/12/2025
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Recording Published:
11/12/2025
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Duration:
21 Minutes
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Notability Score:
Routine
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State:
Florida
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County:
Pasco County
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Towns:
Port Richey
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