The primary focus of the meeting was McMurphy’s Tavern, which is set to relocate directly across the street from its current location. The business plans to resurface its existing signs with a fabric-type canvas, featuring a new metallic gold logo to replace the current mustardy yellow one. The board engaged with the business representative, Brian, focusing on the sign’s color and materials. He explained that while the new sign’s material and dimensions would differ from the existing wooden sign, efforts would be made to preserve some of the tavern’s character, possibly by refurbishing the old sign for interior use at the new venue.

The board’s discussion underscored the importance of maintaining McMurphy’s Tavern’s identity during its transition to the new location, which will include commercial space on the ground floor with potential residential units above. Board member Lindsay expressed support for the proposal, highlighting the positive community impact of relocating a popular business. She suggested retaining some aesthetic features of the current sign, like its charming corner details, to enhance the new design.

Further discussion addressed the timeline for McMurphy’s relocation, with Brian estimating a potential opening in February 2026. This timeline is contingent on the approval process for transferring the liquor license and other necessary paperwork. The board ultimately reached a consensus to approve the proposed modifications, which included introducing a gold border edge graphic on the rectangular sign and altering the upper sign’s border color to gold. These recommendations will be forwarded to the building inspector and the sign company to finalize the design.

The board then moved on to Valley Orthodontics’ request to update its business name on the existing signage. This straightforward proposal received unanimous approval, reflecting the board’s support for simple, clear updates that maintain consistency in business branding.

In another agenda item, the board revisited a previous meeting’s minutes concerning the signage proposal for Vera Cruzana. Members scrutinized the wording of the discussion notes, finding some statements unclear. A key point of contention was whether the board collectively agreed on the sign fitting within a black border on the building. After deliberations, members agreed on rephrasing certain points for clarity. They also discussed the sign’s lighting and material, emphasizing the need for accurate documentation of their recommendations.

The board approved the amended minutes from the October 27th meeting, with one member abstaining due to absence. Additional business included inquiries about updates on downtown design standards and the planning board’s need for a new representative. Outreach for this position is ongoing, and the board confirmed the reappointment of a member as a liaison to the historical commission.