The most pressing topic of the meeting was the proposal to enhance Zumbrota’s marketing efforts by implementing a Google ads campaign. Tulip Tree Marketing presented this initiative as a strategic shift from traditional Facebook ads, proposing a $9,000 budget to optimize user-targeted advertisements. Members debated the merits of this approach, questioning whether Google ads would offer better outreach compared to the city’s current Facebook strategy. Concerns were voiced about the costs and the limited reach of Facebook ads, which predominantly target existing followers.

The argument was made for a balanced marketing approach that goes beyond tourism to include potential business investors who could utilize the area’s limited available land. This sparked a conversation about the economic role of tourism versus business development, with differing opinions on the benefits of marketing to these distinct groups.

Attention then turned to the real estate sector, particularly two properties capturing the community’s interest: a highly sought-after large corner lot and the more subdued Coffee Mill property. The corner lot was described as a “very hot piece of real estate,” drawing inquiries about its potential uses and necessary renovations, such as updating bathrooms and kitchens to comply with current standards.

Comparatively, the Coffee Mill remained low-profile, with its owners not seeking assistance from the EDA for potential buyers. This contrasted with the active interest in the corner lot, where owners had reached out to the EDA for help in finding suitable developers. The members discussed the challenges and opportunities of repurposing these properties, emphasizing the need for prospective buyers to be aware of the investment required for updates.

The meeting also reviewed the EDA’s goals and objectives for 2025. Changes in leadership were noted, with Bob Holly stepping into the vice president role. Attendance at meetings was reported to have improved significantly, illustrating a heightened engagement in the city’s economic affairs.

Another noteworthy development was the potential for a new Little Caesars location at Marathon, a prospect that excited attendees. The EDA also discussed various grants awarded to the city, including an $85,000 Tier 2 grant in collaboration with Habitat for Humanity, aimed at installing a new drinking fountain at the trailhead. A $1,000 grant for a “Paint the Town” project was mentioned, though its completion had been delayed by unforeseen circumstances.

The EDA’s revolving loan fund was also a point of interest, having been effectively used for various projects, including veterinary services and restaurant ventures. Approximately $27,000 in interest was outstanding.

The business recognition segment celebrated the opening of Sticks and Stones on Main Street, described as vibrant and bustling. However, the closure of another previously recognized restaurant highlighted the volatility within the local dining scene. This unpredictability in the restaurant industry underscored the need for stable and sustainable business practices.

A new hotel study was commissioned to update findings from 2017.

Finally, the status of KB apartments was discussed, with a recent public hearing approving the sale and rezoning of related property. Plans are in place to finalize these changes in an upcoming city council agenda. Efforts to manage parking during construction were outlined, with an emphasis on minimizing congestion on Main Street and considering the use of public lots.