Bethlehem Town Council Unanimously Supports Liquor License Transfer for New Country-Themed Restaurant.
- Meeting Overview:
The Bethlehem Town Council meeting focused on a variety of issues, ranging from infrastructure improvements to public safety concerns. However, the most noteworthy development was the council’s unanimous approval of a liquor license transfer to a new country-themed restaurant, Ryum Cowboy Company, set to open on Broadway. The establishment promises to bring a blend of southern comfort cuisine and responsible alcohol service to the community, revitalizing a previously vacant site and contributing to the local economy.
During the public hearing for the liquor license transfer, attorney Nico Bara, representing Ryum Cowboy Company, outlined the restaurant’s concept and operational plans. The establishment, which will be managed by president Joanna Bassile and vice president Salando, is designed to offer a unique dining experience focused on southern comfort food. The restaurant will occupy multiple floors, with the first floor accommodating 114 guests through standard dining tables and bar seating, while the second floor will provide additional seating and a flexible entertainment space, including a second bar. The venue also plans to offer seasonal outdoor patio seating.
The representatives emphasized that food service would be the central focus of the establishment, projecting a sales ratio of 65% food to 35% alcohol. The anticipated operating hours will be from 11:00 a.m. to 11:00 p.m. Monday through Thursday, extending to midnight on Fridays and Saturdays, and until 10:00 p.m. on Sundays. Plans are in place to partner with local breweries and distilleries, further integrating the restaurant into the community’s culture.
Addressing concerns about responsible alcohol service, the restaurant has committed to training all staff involved in alcohol service to ensure compliance with regulations. Additionally, music will be a key feature of the venue, with live performances limited to the building’s interior and lower-level background music for outdoor areas. A comprehensive security plan includes on-site security personnel and surveillance.
Parking, a common concern in South Bethlehem, was addressed by providing approximately 20 spots along the east side of the property, supplemented by nearby street parking and a parking garage two blocks away. The council inquired about the use of the second floor for private events, which was confirmed, along with assurances that security measures would continue to be enforced during such gatherings.
In addition to the restaurant development, the council addressed several other issues. A key topic was the city’s efforts to support its unhoused population. Discussions included the need for a year-round emergency shelter and transitional living options. The city has already allocated $2 million toward the estimated $6 million required to convert existing facilities into a permanent shelter. Ongoing conversations with regional organizations and county support aim to secure additional funding and resources to address this issue.
Infrastructure improvements were also a focal point of the meeting, with multiple resolutions regarding water and sewer projects. These included agreements for the construction of a new million-gallon water tank and the replacement and extension of various water mains. The council highlighted the importance of these projects for maintaining and improving the city’s infrastructure, all of which received unanimous support.
Public safety was another topic, with the fire department receiving approval for temporary help to support the transition to a new records management system. The fire chief noted the challenges faced by the department due to data corruption issues with the current system and emphasized the need for additional administrative support to ensure compliance with state requirements.
Additionally, the council addressed the topic of rising utility costs, with public comments highlighting the financial pressures on consumers. The suggestion for a moratorium on state taxes for gas and diesel was discussed.
The meeting concluded with the approval of several resolutions related to community events and infrastructure improvements, including ADA-compliant curb ramps and permits for local festivals.
J. William Reynolds
City Council Officials:
Michael G. Colón, Grace Crampsie Smith, Bryan G. Callahan, Hillary Kwiatek, Rachel Leon, Colleen S. Laird, Kiera Wilhelm
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Meeting Type:
City Council
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Committee:
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Meeting Date:
03/17/2026
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Recording Published:
03/17/2026
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Duration:
129 Minutes
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Notability Score:
Routine
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State:
New Jersey
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County:
Hunterdon County
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Towns:
Bethlehem
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