Verona Planning Board Approves Mixed-Use Development at Bloomfield Avenue Amid Redevelopment Deliberations
- Meeting Overview:
The Verona Town Planning Board approved a mixed-use development proposal for a property on Bloomfield Avenue. This approval came amidst ongoing deliberations about height regulations and flood zone compliance for a separate project on and a half Grove Avenue. The board also made crucial amendments to the Open Space and Recreation Plan to qualify for Green Acres funding.
The highlight of the evening was the approval of the mixed-use development at the corner of Bloomfield Avenue and Park Avenue. The proposal, presented by a representative for the Feloso family, aims to integrate retail space on the ground floor with 33 residential units above, including 11 units eligible for affordable housing tax credits. The board members expressed appreciation for the proposal’s architectural quality, describing it as a potential model for future developments in Verona. The project promises to maintain the existing Hillrest Farms business, a staple in the community, while revitalizing the area. The board also discussed minor design waivers and variances, particularly concerning the height of a proposed fence exceeding the town’s allowable standards. A motion to approve the preliminary and final site plan for the mixed-use building was passed unanimously, with board members lauding the collaborative approach taken throughout the review process.
Simultaneously, the board delved into redevelopment plans for a property on and a half Grove Avenue, focusing on height regulations and compliance with flood zone requirements. The proposed height of 45 feet, reduced from initial requests for 50 or 55 feet, was a focal point, sparking debate among board members. This redevelopment plan is part of a settlement related to the town’s housing element and fair share plan. The board voted to find the plan not inconsistent with the master plan, while incorporating recommendations for modifications regarding laundry provisions, the prohibition of basements, and additional flood hazard language.
Board members engaged in discussions on the implications of building in a flood-prone area, emphasizing the need for ongoing dialogue with engineers to ensure compliance with flood zone regulations. Concerns were raised about the elevation of habitable spaces and the impact of these requirements on overall building height. The board acknowledged the necessity of aligning building height stipulations with flood elevation requirements, insisting on clear documentation to reflect these specifications.
The meeting also witnessed amendments to the Open Space and Recreation Plan, an essential step to secure Green Acres funding. Barbara Heskins Davis of the Land Conservancy of New Jersey introduced an amendment to include an updated Recreation and Open Space Inventory, adding approximately 40 acres of parkland to the municipal properties list. This update is significant for future funding opportunities and state reimbursements for land acquisitions. The board unanimously approved the amended plan following a motion and roll call vote.
Public participation included a noteworthy comment from local resident Bob Prout, who expressed concern over the potential loss of a longstanding garden center in the community. Prout, who owns property across from the proposed development site, supported the Feloso family’s application but disagreed with dedicating parking spaces with signage. His comments underscored community sensitivities surrounding local business diversity and the impact of new developments.
Discussions covered the recharge capacity of stormwater systems, the implications of soil stabilization methods, and the prevention of short-term rentals like Airbnb. A consensus was reached to impose a three-month minimum rental period to balance flexible housing options with community stability.
Christopher Tamburro
Planning Board Officials:
Jack McEvoy (Deputy Mayor), Kevin O’Sullivan, Alex Roman, Jessica Pearson (Chairperson), David Freschi (Vice Chairperson), Al DeOld, Tim Camuti, Jesse Lilley, Jason Hyndman, Jeremy Katzeff (Alternate #1), Julie Parker (Alternate #2), Greg Mascera, Esq. (Planning Board Attorney), San Chavan (Planning Board Planner), Kathleen Miesch (Acting Planning Board Secretary)
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Meeting Type:
Planning Board
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Committee:
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Meeting Date:
04/23/2026
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Recording Published:
04/24/2026
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Duration:
81 Minutes
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Notability Score:
Routine
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State:
New Jersey
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County:
Essex County
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Towns:
Verona
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