Yarmouth Zoning Board Approves Significant Signage Increase for Stop and Shop
- Meeting Overview:
In a recent meeting, the Yarmouth Zoning Board approved an increase in signage for the Stop and Shop Supermarket in South Yarmouth, as well as modifying a special permit for a pet business and approving hazardous material storage for a building supply company. The board navigated through discussions on aesthetics, historical precedents, and regulatory requirements to arrive at a consensus on these matters.
The meeting opened with a petition from Agnoli Sign Company, Inc., seeking a special permit and variance to modernize the signage for the Stop and Shop Supermarket located on Station Avenue. Christina Mororrow, representing Agnoli, explained the need for larger signage due to the store’s significant setback of approximately 350 feet from the road, compounded by surrounding vegetation that obscures visibility. The existing signage, measuring around 45 square feet, was deemed inadequate, prompting the proposal for a new sign totaling 117 square feet. This marked a notable increase and became a focal point of discussion among the board members.
Mororrow clarified that the new signage would mirror the design implemented at another Stop and Shop location on Long Pond Road, emphasizing uniformity in branding. She addressed board members’ inquiries, confirming the substantial size increase compared to the existing sign and citing previous approvals of larger signs due to similar visibility challenges. This historical context played a role in the board’s deliberation, with members balancing the need for commercial visibility against regulatory compliance.
Discussions highlighted the aesthetic considerations and the board’s ability to grant relief based on these factors. A board member expressed surprise at the absence of legal representation or a narrative to support the petition, which typically provides context or historical decisions pertinent to the site. Despite these concerns, the board closed the public hearing after confirming no audience members wished to speak for or against the petition. Deliberations ensued, weighing the commercial necessity for clear signage against the regulatory framework. The board ultimately approved the petition, acknowledging the store’s unique setback and visibility issues.
Another topic at the meeting involved a discussion on the condition of trees at a site, with concerns over the loss of trees over the years. It was noted that 15 to 20 trees were absent from the original site plan, particularly in the parking lot islands. While the sign company was not tasked with replanting responsibilities, the board examined the implications of plaza ownership and the bylaw mandating specific plantings. Brass Water, identified as the plaza’s owner, was highlighted in the context of ensuring accountability for these requirements.
In another matter, the board addressed Alicia Lynn Ludwig’s request to modify an existing special permit for Holiday LLC, located at 35 and Industrial Park Road. Ludwig sought to allow boarding for up to 40 dogs and requested a waiver from the requirement for a certified site plot plan less than two years old. The board deliberated on whether to modify the existing special permit or issue a new one, given the change in ownership from Matthew White to Ludwig. After clarification on the LLC’s status and ownership, the board agreed that a modification was appropriate.
The discussion also touched on a potential encroachment issue concerning a fence, with assurances from Ludwig to address the situation if confirmed. The board moved to amend the special permit to reflect the ownership change, with unanimous approval following deliberations.
The meeting concluded with a petition from Ansel and Gretle LLC concerning a property on Anzel Hallet Road, seeking a special permit for hazardous material storage by SRS Building Products. The proposal involved storing up to 400 gallons of hazardous materials, including diesel exhaust fluid, gasoline, and cleaning products, all within a designated storage room with appropriate containment measures. The board of health had recommended the proposal with conditions, including a spill containment plan and prohibitions on vehicle washing on-site.
Board members expressed no concerns regarding the SRS proposal, noting it as less invasive than previous site uses. The board approved the petition after confirming compliance with health guidelines and safety measures, emphasizing the importance of detailed operational guidelines for hazardous materials.
Robert L. Whritenour
Zoning Board Officials:
Steven DeYoung, Sean Igoe, Jay Fraprie, John Mantoni, Dick Martin, Doug Campbell (Board Member Alternate), Timothy Kelley (Board Member Alternate), Barbara Murphy (Board Member Alternate), Richard Neitz (Board Member Alternate), Anthony Panebianco (Board Member Alternate)
-
Meeting Type:
Zoning Board
-
Committee:
-
Meeting Date:
-
Recording Published:
06/11/2026
-
Duration:
68 Minutes
-
Notability Score:
Routine
Receive debriefs about local meetings in your inbox weekly:
-
State:
Massachusetts
-
County:
Barnstable County
-
Towns:
Yarmouth
Recent Meetings Nearby:
- 06/11/2026
- 06/12/2026
- 14 Minutes
- 06/11/2026
- 06/11/2026
- 261 Minutes
- 06/11/2026
- 06/11/2026
- 242 Minutes