The council meeting’s central topic revolved around the pricing of beach badges for the upcoming year. A detailed presentation compared Bradley Beach’s rates with those of neighboring municipalities, revealing that the current pricing of $13 for daily badges is on the higher end compared to towns like Allenhurst, Avon, and Belmar. Ocean Grove’s plan to raise its seasonal badge price to $100 for 2025 was also noted. The presentation highlighted a shift in beach badge revenue, with an increase during the pandemic followed by a decline in seasonal badge sales and a rise in daily badge purchases. The anticipated revenue for 2025 could reach around $2 million if price adjustments are made, although the council remained cautious due to the unpredictable effects of weather on attendance.

Debate ensued regarding senior badge pricing, with a proposal suggesting a reduction from $40 to a lower price of $37 to boost sales. The idea aimed to increase accessibility for senior citizens and potentially offset revenue loss through higher sales volumes. Residents also voiced their opinions during the public comment segment, with some opposing any price increase due to the existing surplus of approximately $600,000. Concerns were raised about the financial burden on residents amid rising taxes and inflation. The possibility of poor weather impacting beach revenue was another concern, with one resident suggesting that maintaining current badge prices could ease financial strain on the community.

The meeting also addressed the borough’s adherence to best practices, as discussed by the Borough Administrator. The annual inventory from the Division of Local Government Services scored Bradley Beach 38.5 out of 46.5 points, qualifying the borough for full state aid funding. However, the borough faced criticism for missing financial deadlines and lacking policies on public electric vehicle charging stations and hybrid fuel purchases. There was discussion about the stricter local pay-to-play laws compared to state requirements, prompting the need for alignment.

Public comments included concerns about a video posted by Mayor Larry Fox, which allegedly contained misinformation regarding the mayor’s stance on a charter commission. The issue of retiree contributions required under New Jersey’s Chapter 78 was also raised, with the borough yet to collect these funds. The financial implications of ongoing lawsuits involving police officers were highlighted as potential burdens on taxpayers.

The council also deliberated on a $50,000 planning grant for a building rehabilitation project. Concerns arose about potential non-compliance with grant terms if the council proceeded with only the rehabilitation. The council stressed the importance of keeping planning costs within the grant’s limitations to prevent additional taxpayer expenses. Discussions on bond ordinances for capital improvements further emphasized the need for careful fiscal management and oversight.

In community-related updates, the council approved several resolutions, including the pricing structure for 2025 beach badges. The council also authorized professional appointments for 2025 and extended an award request for 5th Avenue improvements. The Veterans Day event scheduled for November 11 and a swearing-in ceremony for newly promoted police officers were highlighted as key upcoming events.