Belmar Council Explores Historic Boardwalk Signs and Reviews Sign Ordinance

In a recent meeting, the Belmar Borough Council considered a proposal for the installation of historic signs along the boardwalk and engaged in a discussion on revising the town’s sign ordinance. The council addressed several community concerns, including the enforcement of sign regulations, the success of recent events, and the need for strategic planning for the library.

A presentation by a former mayor, representing the Belmar Historical Society, proposed the installation of signs featuring historic photographs of Belmar along the boardwalk. These signs, to be sponsored by private individuals, received support from the council. The initiative prompted a broader discussion on sign ordinances, especially regarding flutter flags and painted signs on walls and fences. The council considered revisiting the ordinances to support local businesses while maintaining consistency and fairness in enforcement.

The topic of signage continued to be a focal point as the council deliberated the use of flutter flags, the alignment of new business signs with existing signage on The Avenue, and the approval process for murals and paintings on buildings. A review of the town’s sign ordinance was acknowledged as a necessity, particularly in residential areas. The council discussed the need for clear guidelines on sign size, number, location, and style to streamline the permit process for businesses.

In preparation for and cleanup after the St. Patrick’s Day Parade, the council extended thanks to the Chief and the DPW director for their efforts. The approval of a bid for the Taylor Pavilion restroom and door and window replacement was announced, along with upcoming bids for the concession area and the Lake Como path. The council also considered the installation of additional crosswalks and explored traffic calming measures on 16th Avenue, though they were informed of the county’s jurisdiction over the approval of stop signs.


An update on the hazardous material survey on Main Street was provided. This discussion was part of the council’s desire to make an informed decision regarding the future of the property.

The council also touched upon various grants applied for or received from the Department of Community Affairs, FEMA, the American Rescue Plan, Sustainable Jersey, and the New Jersey Department of Environmental Protection. These grants aim to fund initiatives related to boardwalk preservation, pedestrian safety improvements, and sustainable community designations, some of which were still pending approval.

Updates from council members covered a range of topics, from the recent “Dine in Dash” event to the Silver Lake subcommittee’s efforts, the activities of the Environmental Commission, and the presence of geese on a local lake. Legal proceedings and the potential for free services to support the Silver Lake project were also discussed.


The council also heard about the success of community events, including a parade, an upcoming Easter egg hunt, and a high school senior’s achievements in track and field. The Belmar Housing Authority’s progress, the painting of hallways, and pending elevator inspections were mentioned, alongside the Belmar Public Library’s Irish Celebration and the anticipated facade work project.

Recognition was given to April Clodo for her 20 years of service to the Belmar community, with a resolution honoring her dedication. The council also praised the DPW and police for their management of the recent parade and acknowledged the success of a Police Unity Tour fundraiser, a basketball all-star game, and participation in a “Read Across America” event at Belmar Elementary School.

The meeting included a report on the library’s strategic planning efforts and a survey seeking resident input. The council noted the substantial increase in library program statistics, with more activities held at the Taylor Pavilion. The public session raised issues regarding the correction of a resolution’s title, tax increases for properties under construction, and the planning of a dedication ceremony for a piano and plaza project. The council emphasized the importance of communication and planning in these matters.


Note: This meeting summary was generated by AI, which can occasionally misspell names, misattribute actions, and state inaccuracies. This summary is intended to be a starting point and you should review the meeting record linked above before acting on anything you read. If we got something wrong, let us know. We’re working every day to improve our process in pursuit of universal local government transparency.

Gerald Buccafusco
City Council Officials:
Mark Levis, Maria Rondinaro, Caitlin Donovan, Dr. Jodi Kinney

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