Bradley Beach Land Use Board Deliberates on Signage Variances and Ordinance Amendments
- Meeting Overview:
The Bradley Beach Land Use Board meeting on May 21, 2026, primarily focused on signage variances for local businesses and proposed amendments to zoning ordinances. Discussions centered around the variance applications for “Hair Love” and “Sign Seal Delivered,” with detailed debates over compliance with local sign ordinances. The board also considered a new ordinance addressing groundwater compliance, reflecting ongoing efforts to align community development with environmental and safety standards.
A significant portion of the meeting was dedicated to examining variance applications for two businesses sharing the same property, “Hair Love” and “Sign Seal Delivered.” The signage for these businesses faced scrutiny due to non-compliance with existing ordinances. Hair Love’s signage, which included a large mural on the building’s north side, was found to exceed the maximum allowable size for wall-mounted signs. The mural, hand-painted on plywood, featured the words “Hair Love” and measured approximately 96 square feet, considerably larger than the 40 square feet permitted by the ordinance. The board debated whether to grant variances for these signs, considering factors such as the mural’s aesthetic contribution to the community and its installation prior to the enactment of the current ordinance.
The discussion revealed a broader issue of signage proliferation and the challenges faced by small businesses in adhering to regulatory requirements. The board members expressed concerns about the signage being “grossly oversized” and the implications of setting a precedent by granting variances. A member highlighted the necessity of ensuring that signage aligns with local ordinances, emphasizing the importance of maintaining community standards for safety and aesthetics. The debate also touched on the classification of the mural, questioning whether it fell under the definition of public art and the complications arising from its inclusion of text.
Proponents argued that the signage contributed positively to the area’s character and vibrancy, with one resident describing them as a “classy rendering” that enhanced the block’s appeal. Conversely, the board stressed the importance of adhering to established regulations to prevent potential hazards and ensure fair enforcement of zoning laws.
In addition to signage variances, the board discussed ordinance 2026-24, which aims to amend the zoning chapter by creating a new section for groundwater compliance. This proposed ordinance would allow limited building height relief to address groundwater issues, while also clarifying definitions related to basements, cellars, and crawl spaces. The board emphasized the need for consistency with the town’s master plan and highlighted the ordinance as a valuable teaching moment for future applicants.
The meeting also addressed concerns about elevating residential properties, noting that variances would be required for raising lot elevations. This topic sparked debate among board members about the implications of allowing increased building heights, with some expressing skepticism about the necessity of raising height limits beyond the current regulation of 35 feet. The board considered the potential impact on the town’s landscape and the balance between community needs and development.
Al Gubitosi
Land Use Board Officials:
Kristen Mahoney, Liz Hernandez (Env. Commission Rep), Deborah Bruynell, Kelly Reilly-Ierardi, Dennis Mayer, Robert Mehnert, Lauren Saracene, Timothy Sexsmith, William Psiuk, Arianna Bocco, Mary Pat Riordan, Mark G. Kitrick, Esq. (Board Attorney), Gerald Freda, Pe, PP (Board Engineer), Christine Bell, Pp, AICP (Board Planner), Kristie Dickert (Land Use Board Secretary)
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Meeting Type:
Land Use Board
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Committee:
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Meeting Date:
05/21/2026
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Recording Published:
05/21/2026
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Duration:
159 Minutes
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Notability Score:
Routine
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State:
New Jersey
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County:
Monmouth County
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Towns:
Bradley Beach
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