A significant portion of the meeting was dedicated to examining the tourism revenue figures. It was revealed that RevPAR had increased from $95.28 in January 2024 to $100.57 in January 2025, signaling some growth. Additionally, the December tourist tax collection revenue reached $210,118, with the fourth quarter showing a 10% increase from the previous year. However, there was some uncertainty about the prospects for January and February, with expectations hinging on March’s performance to determine the overall success of the first quarter.

In a lighter discussion, the board expressed optimism about the late Easter holiday in 2025 potentially boosting tourism. This sentiment was complemented by hopes of a strong summer travel season, although it was noted that the tourism industry currently experiences more fluctuations than in previous years.

Committee appointments were another focal point of the meeting, with various representatives assigned to the Beach and Marketing subcommittees. The board conducted votes to approve these appointments.

Additionally, the council highlighted ongoing developments in downtown Cocoa Beach, which is becoming increasingly vibrant. Several projects are underway in the area, contributing to its designation as a burgeoning hotspot, which could positively impact local hotels and businesses.

Mayor Medina shared an update about the upcoming ribbon-cutting ceremony for Sacrifice Park, scheduled for March 28 at 9 a.m. The park will honor the sacrifices made on April 23, 1987, and the ceremony will be followed by an annual memorial event on the same date.