Brigantine City Council Faces Ice Cream Vendor Competition Concerns Amid Broader City Initiatives
- Meeting Overview:
The Brigantine City Council meeting on May 21st tackled a proposed ordinance affecting ice cream truck operations, alongside discussions on community projects, infrastructure improvements, and a tribute to veterans. The meeting was marked by significant public input on the ice cream truck ordinance, highlighting potential unfair competition and noise complaints.
10:34The meeting’s most issue centered around Ordinance Number 10 of 2025, which aimed to redefine the operations of ice cream and food trucks in Brigantine, particularly on the beach. The ordinance spurred discussion, especially from local ice cream vendors concerned about the implications for their businesses. Michael Val Valiente, a veteran ice cream seller, voiced how the ordinance could disrupt long-established operations by potentially allowing truck operators to walk onto the beach and ring bells to attract customers. Valiente argued this could create chaos among beachgoers and unfairly disadvantage veteran vendors, as others without established beach rights might lure customers with the auditory allure of their bells. Another speaker, James Roso, echoed these concerns, questioning how non-veteran operators could obtain licenses under the ordinance and noting that the bell’s ringing would enable non-veteran vendors to draw customers away from established sellers.
City council members deliberated on these community concerns, with some recalling past issues related to bell ringing and acknowledging the potential disruption it could cause. There was no clear consensus on the ordinance, leading to a suggestion to table it for further discussion. Some members proposed revisiting historical agreements that allowed trucks to operate in designated areas, like 8th Street, while others suggested expanding operational areas to mitigate competition. The council aimed to resolve these issues by engaging both the truck operators and veteran vendors in dialogue.
36:30Beyond the ice cream truck debate, the council addressed several ordinances and resolutions. Ordinance Number 11 of 2025, amending the city code on taxi cabs, along with Ordinance Number 12, updating the fire department’s rank structure, passed with unanimous consent and no public comment. The council also approved Ordinance Number 13, which removed escrow fees from the revocable license application process, and Ordinance Number 14, clarifying ownership of vacated lands along Atlantic Brigantine Boulevard, again without public input. Ordinance Number 15, concerning fines for vehicles on the beach, was briefly discussed, emphasizing the need for a solution to prevent vehicles from getting stuck.
41:24In terms of resolutions, the council authorized a significant contract for City Hall’s HVAC system improvements, not to exceed $189,000. This decision was met with satisfaction, as the city had been spending more on repairs than the cost of a new system. The council also pursued grant applications for improvements to Harbor Beach Boulevard and municipal aid focused on paving bike lanes, reflecting ongoing efforts to secure funding for local projects. Other resolutions included the approval of body armor purchases, emergency utility repairs, and the installment of a live scan system for fingerprinting.
55:09Community engagement was a notable theme throughout the meeting. The council introduced a “report a concern” initiative, allowing residents to report local issues online, streamlining the process and improving responsiveness. Additionally, the launch of a veterans banner program was announced, aimed at honoring local veterans with banners displayed throughout the city. This program, intended to enhance community pride, will feature banners available for purchase, with special consideration for families of veterans killed in action.
01:06:15The meeting also covered updates on infrastructure projects and community events. The city manager reported a delay in beach parking lot preparations due to Atlantic City Electric’s slow disconnection of wiring, which frustrated council members and prevented the lots from opening for the upcoming weekend. The council also noted the successful completion of the irrigation project at the local links. The upcoming farmers market, set to begin its 11th season, was highlighted as a popular community event.
Vince Sera
City Council Officials:
Neil Kane (Councilman-At-Large), Michael Riordan (Councilman-At-Large), Karen Bew (Deputy Mayor – Ward 1), Paul Lettieri (Ward 2), Dennis Haney (Councilman – Ward 3), Mark Virgilio (Councilman – Ward 4)
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Meeting Type:
City Council
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Committee:
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Meeting Date:
05/21/2025
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Recording Published:
05/21/2025
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Duration:
88 Minutes
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Notability Score:
Routine
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State:
New Jersey
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County:
Atlantic County
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Towns:
Brigantine
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