Chelsea Licensing Commission Enforces New Measures on Hela’s Liquors Amid Compliance Issues

During the recent Chelsea Licensing Commission meeting, a focus was placed on addressing compliance violations at Hela’s Liquors, an establishment on Broadway. The meeting centered around serious allegations of inappropriate alcohol sales practices, including selling to visibly intoxicated individuals and inadequate employee training. Following a detailed review of evidence, the commission decided on a two-day suspension in abeyance for six months, contingent upon the implementation of remedial measures such as staff TIPS training and enhancements to the store’s surveillance system.

22:28The commission’s decision was spurred by a comprehensive investigation conducted by the Chelsea Police Department, which highlighted a series of concerning incidents. On March 11, 2025, officers observed two individuals known for alcohol-related offenses, Yrian Zoo and Riggerberto Gonzalez, entering Hela’s Liquors. Their subsequent behavior, coupled with officer observations, suggested a sale to intoxicated individuals, violating local regulations. Despite attempts by Gonzalez to conceal alcohol, it was confirmed that a purchase had been made from the store, leading to a police warning.

Further inspection revealed additional issues inside Hela’s Liquors. Officers encountered 46 patrons, some visibly intoxicated, and noted that clerks struggled with language barriers, complicating communication about compliance requirements. The absence of properly displayed liquor licenses and business permits further compounded the store’s regulatory challenges. The owner, identified as Ike, was advised to preserve surveillance footage and address these lapses promptly.

The commission also examined the implications of a locked back door at Hela’s, raising safety concerns. While the owner preferred it locked to prevent unauthorized access, the commission emphasized the necessity of maintaining an accessible egress for emergencies. This safety measure was part of a broader discussion on operational compliance, where the owner agreed to keep the door unlocked during business hours, equipped with a crash bar for emergencies.

02:05:24The owner acknowledged the need for improved training and committed to enrolling staff in relevant courses.

Additionally, the meeting addressed issues of alcohol consumption on the premises and the lack of price tags on items, both violations under local laws. The commission insisted on the immediate rectification of these issues.

12:57In the context of broader regulatory compliance, the commission touched on recent changes to identification requirements for alcohol purchases, referencing a memo from the Alcoholic Beverages Control Commission. This update added two new forms of ID, a valid out-of-state license, and a Global Entry card, to the acceptable list under Massachusetts law, clarifying any misunderstandings regarding passport acceptance.

This decision serves as a cautionary tale for all liquor vendors in Chelsea, emphasizing the need for rigorous adherence to licensing laws and the importance of maintaining community safety and integrity.

Note: This meeting summary was generated by AI, which can occasionally misspell names, misattribute actions, and state inaccuracies. This summary is intended to be a starting point and you should review the meeting record linked above before acting on anything you read. If we got something wrong, let us know. We’re working every day to improve our process in pursuit of universal local government transparency.

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