Danvers Zoning Board Approves New Signage for a property on Silven Street Amidst Controversy
- Meeting Overview:
The Danvers Zoning Board convened recently to deliberate on several zoning matters, with a focus on a proposed signage package for the industrial property on Silven Street. The board approved a variance for new signage, despite issues with previous permits and ongoing resident concerns about noise and traffic. Other topics included discussions on a variance for a mobile home placement and signage for a new Raising Cane’s restaurant.
One of the primary discussions revolved around a signage variance request for a property on Silven Street, an extensive industrial complex formerly home to Sylvania. The application, presented by Nancy McCann on behalf of 75 Silven Street LLC, sought to replace existing outdated signs with a more modern and cohesive package, including two single-sided and two double-sided signs. The existing site’s signage was described as cluttered and insufficient for the property’s size and complexity, which spans over 15 acres. McCann argued that the current bylaw, adopted in February, did not accommodate large industrial sites, limiting them to smaller signage that was not adequate for properties of this scale.
The discussion of the new sign bylaw highlighted concerns about its applicability to larger sites. A board member noted discrepancies between the former and current standards. This sentiment was echoed by others who acknowledged the importance of visibility for such a large complex, while still adhering to the bylaw’s intentions.
Adding to the complexity, it was revealed that a building permit for a sign had been issued without the owner’s authorization, causing confusion and highlighting procedural oversights. This error was attributed to the town, with a board member admitting, “This is on us.” The oversight raised questions about lease agreements and the permissions necessary for tenants to make changes. The board emphasized the need for clarity and consistency in managing signage permissions moving forward.
Amidst these discussions, residents expressed concerns about noise and traffic associated with the property. Linda Pulcari, a resident on Pine Street, described ongoing disturbances caused by truck deliveries, particularly during late-night hours. The board acknowledged these concerns, agreeing to encourage the property management to address noise issues with their tenants.
The variance request was ultimately approved, allowing for the new signage configuration. The approval included conditions to ensure the signage’s illumination would not spill over past the property line and that efforts would be made to remove outdated tenant signage.
In a separate matter, the board addressed a variance request concerning a mobile home on Newbury Street, which was positioned on the property line instead of the approved 10-foot setback. The request aimed to allow the mobile home to remain in its current location, justified by the unique lot shape and lack of neighboring complaints. The board deliberated on the implications of setting a precedent for future zoning requests but recognized the practical challenges of relocating the mobile home. The variance was granted, noting the alignment with existing homes and the site’s historical context as a mobile home park.
The meeting also touched on plans for a new Raising Cane’s restaurant at Endicott and Silvan Streets. A comprehensive sign package was presented, including a mural featuring branding elements tied to the founder’s story. The proposal sought variances for additional wall signs and a freestanding sign larger than what the bylaw permitted. The applicant underscored the importance of branding and visibility in drawing customers to the new location. The board discussed potential traffic implications and the ongoing review by a traffic consultant, emphasizing the need for a solution that accommodated both business needs and community standards.
Zoning Board Officials:
-
Meeting Type:
Zoning Board
-
Committee:
-
Meeting Date:
10/06/2025
-
Recording Published:
10/06/2025
-
Duration:
150 Minutes
-
Notability Score:
Routine
Receive debriefs about local meetings in your inbox weekly:
-
State:
Massachusetts
-
County:
Essex County
-
Towns:
Danvers
Recent Meetings Nearby:
- 12/11/2025
- 12/12/2025
- 125 Minutes
- 12/11/2025
- 12/12/2025
- 100 Minutes
- 12/11/2025
- 12/12/2025
- 99 Minutes