Dighton Development Committee Plans Free Marketing Campaign to Attract New Businesses
- Meeting Overview:
The Dighton Development and Industrial Committee meeting focused on strategies to boost economic growth in the town. Key discussions included a free marketing video initiative, the need for proactive business attraction, and the challenges of limited commercial space availability.
The most notable development from the meeting was the announcement of a collaboration with a local educational institution to produce a marketing video for the town. This initiative aims to attract new businesses and will involve consumer opinion surveys and idea generation sessions. The committee plans to utilize unused funds from the previous fiscal year, combined with this year’s budget, to support this endeavor. The educational institution’s marketing department has agreed to assist at no cost, an offer that was met with enthusiasm by the committee. The project will resume in the fall when students return to the program.
A broader conversation emerged about the committee’s role in supporting local businesses and attracting new ones. There was a consensus that while the committee has been effective in advocating for existing businesses, it has not been successful in drawing new businesses to Dighton. Some members emphasized the importance of proactive outreach. This sentiment was echoed by others who appreciated the committee’s efforts but acknowledged the need for outreach due to their own time constraints.
The dialogue also touched on the challenges of attracting larger businesses to Dighton, primarily due to limited commercial space and traffic patterns. A member recounted past attempts to introduce a car wash and a Dunkin’ Donuts, both of which faced local opposition. The town’s traffic studies were suggested as potential resources for identifying suitable locations for new businesses. Suggestions included considering areas with significant foot traffic, such as near the post office, to evaluate business potential.
The committee also explored various vacant properties and new business opportunities within the town. A notable location discussed was a site between Dunkin’ Donuts and Titan House of Pizza, with a rental fee of $1,000 per month. The recently listed 1712 restaurant, capable of accommodating 100 people, was highlighted, although its sale status rather than lease posed considerations for potential buyers, particularly regarding its septic system. Another property, an unoccupied mill, was mentioned, with the current owners looking to sell.
Attention was also given to assisting existing businesses through potential zoning changes and tax exemptions. Recent bylaw changes approved at the last town meeting were designed to facilitate home-based businesses and allow tax exemptions for small businesses with personal property under $10,000. This exemption permits the Board of Assessors to waive taxes for qualifying businesses, a development that sparked interest among committee members.
The scheduling of a potential networking event was discussed. The logistics, including the event’s timing and catering options, were debated, with varying opinions on whether to serve more substantial food or not. The importance of securing town facility use and adhering to health department regulations for food service was also noted.
Michael P. Mullen, Jr.
Economic Development Board Officials:
Daniel Higgins, Paul Reynolds, Laura Smith, Rafael Delfin, Joseph Figueiredo, Jon Geggatt, Barbara Catabia, Leonard E Hull, Jr. (Selectmens Liaison)
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Meeting Type:
Economic Development Board
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Committee:
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Meeting Date:
07/28/2025
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Recording Published:
08/01/2025
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Duration:
41 Minutes
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Notability Score:
Routine
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State:
Massachusetts
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County:
Bristol County
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Towns:
Dighton
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