Dunkin’ Drive-Thru Plan Approved Amidst Traffic Concerns in Piscataway Township
- Meeting Overview:
During a recent Piscataway Township Planning Board meeting, notable discussions centered around the transformation of a vacant bank building into a Dunkin’ establishment with a drive-thru at Piscataway Town Center on Centennial Avenue. The board approved the application, which included several variances, despite concerns about potential traffic congestion within the shopping center.
The application, proposed by KRCX Price and Price Reach LLC, aims to convert a 2,553-square-foot former bank structure into a Dunkin’ coffee shop equipped with a drive-thru lane. The board’s decision followed detailed presentations by civil engineer Richard Ortiz and planner Justin Oiello, who emphasized the project’s benefits, including revitalizing a vacant property and improving site functionality. Ortiz outlined the site’s current non-conforming conditions, noting that the 9.6-acre property falls short of the 10-acre requirement, and existing building coverage exceeds zoning limits. Despite these non-conformities, the plan was designed to optimize the drive-thru operation while maintaining existing site characteristics.
Traffic engineer Craig Paraguay presented a comprehensive analysis, highlighting that the drive-thru would accommodate nine vehicles, surpassing the capacity at a nearby Starbucks. Paraguay projected an increase of 21 morning trips due to the Dunkin’, while evening traffic would experience a decrease of 18 trips. The analysis reassured board members that the peak hours for Dunkin’ would differ from those of other businesses in the shopping center, thereby minimizing potential congestion. Nonetheless, concerns were raised about the historical traffic issues associated with the shopping center, particularly during peak times when ShopRite was operational.
To mitigate these concerns, the proposed development includes a redesigned drive-thru layout, converting an existing two-way drive aisle to one-way, thus enhancing safety and traffic circulation. Despite a reduction in parking spaces from 489 to 478, the design aims to balance the need for efficient vehicle flow with pedestrian safety. Paraguay noted that the likelihood of exceeding the drive-thru’s nine-car capacity was minimal, at 0.6%.
The meeting also addressed the impact of mobile app orders on Dunkin’s operations. A representative confirmed that approximately 25% of sales are conducted through the app, streamlining the drive-thru process and potentially easing traffic concerns. The board found this approach beneficial, as it aligns with Dunkin’s goal of efficient service delivery.
Oiello, the professional planner, further emphasized the public benefits of the Dunkin’ establishment, including enhancing the shopping center’s vitality and reducing impervious coverage. He argued that the application meets essential planning criteria and aligns with community needs. The proposal includes modest signage to ensure effective navigation within the site, and the landscaping and lighting plans were approved by the township landscape architect.
Despite these endorsements, some board members expressed apprehension about the site’s overall traffic flow, particularly at the main entrance, which experienced congestion during peak hours. Suggestions for modifications to the parking layout or aisle widths were considered, although Oiello did not commit to specific changes, citing the need for further evaluation.
Brian C. Wahler
Planning Board Officials:
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Meeting Type:
Planning Board
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Committee:
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Meeting Date:
02/11/2026
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Recording Published:
02/12/2026
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Duration:
81 Minutes
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Notability Score:
Routine
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State:
New Jersey
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County:
Middlesex County
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Towns:
Piscataway
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