The variance request was presented on behalf of DGS Holdings Limited Partnership, with representatives explaining that the convenience store’s location at a fork between two highways posed significant visibility issues. The board heard that the site’s existing zoning regulations would typically permit only one illuminated freestanding sign, but the applicant requested the allowance of two pylon signs, each 32 feet in height, as well as wall signage. The store’s site, being on a corner lot with arterial roads, required additional signage to ensure visibility and safety for approaching traffic.

The board’s decision was influenced by the staff’s detailed report, which outlined the necessity for such signage based on the site’s unique conditions. The applicant’s representatives emphasized the importance of the signage for Casey’s, a major convenience store chain expanding from the Midwest. They noted that the signage would align with the company’s standard practice and enhance customer safety by providing clear visibility for drivers.

Additionally, the board discussed the technical conditions required for electronic reader boards, although this specific request dealt only with static signage. The board ensured clarity on the application’s compliance with local codes and regulations, ultimately approving the request without opposition.