The proposed ordinance was presented as a means to simplify the current sign regulations, particularly to benefit businesses in the downtown area and to support the neighborhood preservation program within the Woodbridge Avenue District. The changes are part of a larger initiative to improve the Woodridge Avenue corridor and are designed to provide greater clarity and flexibility in signage standards.

During the presentation, the emphasis was placed on the consolidation of sign regulations into one cohesive section, which is expected to make it easier for both business owners and property owners to comply with the town’s requirements. The introduction of a site plan exemption process was highlighted as a key component of the ordinance, aimed at granting flexibility for minor deviations from sign regulations without the need for a full review process.

However, board members expressed concerns regarding the potential for subjective interpretation of the regulations by officials. The presentation acknowledged that the proposed changes were not without limitations and that there was limited time for revisions.

The discussion also touched on various aspects of the proposed changes, including questions about temporary signage and the prohibition of interactive or animated signs. The board’s debate centered on maintaining public safety and minimizing distractions, while also considering the impact on the town’s master plan. Additionally, the board sought to ensure that design standards were consistent across different districts and that any exemptions or exceptions were in line with the town’s land use law.

Another area of debate was the application of regulations to signs on telephone poles and parked vehicles, such as food trucks, with board members deliberating on the need for uniform enforcement of the new rules. There was specific concern raised about the potential for misuse of the ordinance and the recommendation that certain provisions should be revisited prior to implementation.

The board also addressed the administration of grant programs by Main Street Highland Park and the involvement of various parties, including the chairperson of the planning board, in the decision-making processes. The potential conflict with state regulations, particularly in relation to window signs and coverings, was identified as a concern that needed to be addressed to ensure the ordinance’s compliance with broader legal frameworks.

Ultimately, the board motioned to find the proposed ordinance not inconsistent with the master plan but recommended a strong revisit to a specific paragraph of the document.

The meeting concluded with updates on new developments in the town, reflecting ongoing growth and change within Highland Park. The motion to adjourn the meeting marked the end of the session.