Holmdel Council Approves Dunkin’ Addition to Gas Station Amid Traffic and Signage Concerns

In a recent Holmdel Town Council meeting, the council approved a proposal by Danny Realy LLC to expand an existing gas station on State Highway 35 to include a Dunkin’ Donuts, despite concerns about traffic safety and signage. The decision followed discussions about the project’s impact on traffic flow, environmental considerations, and compliance with local zoning ordinances.

0:22The most notable aspect of the meeting was the council’s deliberation over the proposed addition of a Dunkin’ Donuts to an operational gas station and convenience store on State Highway 35. The expansion plans include increasing the store’s area by approximately 1,498 square feet, incorporating a Dunkin’ Donuts without a drive-thru, and enhancing the site’s architecture, landscaping, and lighting. An attorney for the applicant assured the council that the project would maintain compliance with lot coverage and building coverage requirements, with only an additional overnight box truck delivery anticipated.

1:32:50A crucial part of the council’s discussion centered on traffic safety concerns, particularly regarding the left turn from the site onto Laurel Avenue across multiple lanes of traffic. Despite assurances from a traffic engineer that the Dunkin’ Donuts would not impact traffic flow, several council members expressed strong reservations based on personal experiences and public safety considerations. The board ultimately agreed to implement a no-left-turn sign at the site exit to mitigate potential hazards, aligning with recommendations from the police department.

1:03:07The council also scrutinized the proposed signage changes, including rebranding the gas station from Exxon to Shell and incorporating Dunkin’ Donuts signs. An increase in the size of one freestanding pylon sign from 66 to 79.75 square feet required a variance, as did the addition of building-mounted signs intended to enhance visibility for passing motorists. Concerns about excessive signage were raised, with suggestions to consolidate signs to minimize visual clutter and preserve surrounding vegetation.

1:47:53Environmental aspects of the project were another focus, with a commitment to preserve 33 mature trees on the property and enhance stormwater management to address local flooding issues. The council emphasized the importance of maintaining existing vegetation and proposed collaborating with township engineers to explore additional stormwater retention measures.

0:22The meeting also involved testimony from various experts, including a professional planner who outlined the necessity of a D1 variance due to the site’s multiple principal uses. The planner argued that the proposed development was suitable for the location and would enhance the site’s functionality without substantially detracting from the public good.

Note: This meeting summary was generated by AI, which can occasionally misspell names, misattribute actions, and state inaccuracies. This summary is intended to be a starting point and you should review the meeting record linked above before acting on anything you read. If we got something wrong, let us know. We’re working every day to improve our process in pursuit of universal local government transparency.

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