The transformer mural program aims to transform utility boxes into artistic canvases, bringing vibrancy to the city’s streets while supporting local talent. The council discussed ongoing dialogues with Beaches Energy, which owns the transformers, to ensure safety and feasibility for the project. A map of public transformers is being created to identify candidates for murals, with plans to select five initial transformers for painting. Compensation for artists will range from $300 to $1,000, depending on the size of the transformer. The council explored whether to assign a single artist or multiple artists for the initial five murals, leaning towards diversity in styles by involving several artists. Additionally, they considered defining “local” artists with a scoring rubric that rewards residency in Jacksonville Beach or nearby communities.

The meeting also delved into the submission requirements for a proposed standalone mural, introducing changes to improve the quality and presentation of submissions. Artists must now provide a digital mockup superimposed onto the building’s exterior to ensure clear visualization of their proposals. The evaluation rubric was streamlined to three categories: artistic quality, connection to community themes, and professionalism. The council plans to open the call for submissions immediately, allowing for a two-week submission period.

In addition to these projects, the council discussed the artistic component of a public restroom facility planned for the pier parking lot. A call for artists will be issued to paint the facility’s exterior, with an estimated budget of $18,000. The project will seek artists from Jacksonville Beach and neighboring areas, potentially extending to Ponte Vedra Beach. The council expressed a preference for artists with experience in large-scale outdoor murals. The facility itself will be designed with unisex bathrooms featuring durable stainless steel fixtures.

The council explored the possibility of incorporating a photography contest to engage even more artists and diversify the types of art commissioned. The idea of using photographs within large letters to create a unique visual identity was discussed, along with the potential for changing imagery periodically to keep the project fresh and dynamic.

They emphasized practical considerations like waterproofing walls and excluding doors from murals to maintain the integrity and longevity of the artwork.

Beyond the mural discussions, the council touched on downtown developments, noting the closure of Juckle Brewing but reassured attendees that the vacant space has already been filled, though the new tenant’s identity remains undisclosed. The upcoming opening of a new seafood restaurant, Seismor, was also highlighted, promising to be the only ocean-view seafood dining option in Jacksonville Beach.