The meeting began with the introduction of Swim Quest LLC’s application for a variance related to signage. Attorney Matthew Patada, representing the applicant, clarified that the request did not encompass full site plan approval but focused on obtaining variance relief due to the sign’s dimensions and illumination. Architect Karolina Potkanovich provided details on the proposed sign, emphasizing its dimensions of 19 feet 2 inches long by 8 feet high, with internally illuminated letters each measuring 2 feet. The board was quick to raise concerns regarding the sign’s size, which exceeded the ordinance’s maximum allowable height of 5 feet.

The discussion centered on whether the sign, which would occupy 14% of the building’s facade, resembled a billboard rather than a business identifier. One board member expressed strong opposition, stating, “I can’t see myself voting for a sign that big on the side of the building,” underscoring the potential for the sign to disrupt the visual harmony of the area. The debate was further fueled by resident Percy Ketta, who supported Swim Quest but raised issues about the sign’s illumination duration and the state of his adjacent property fence.

Planner Michael Lonzafama argued in favor of the variance, citing the sign’s aesthetic contributions and wayfinding utility. He described the signage as graphic artwork that would enhance the community’s entrance, refuting claims that it resembled a billboard. Lonzafama highlighted the necessity of the sign for aiding motorists, especially since the parking lot entrance is situated on East Hobart Gap Road. He asserted that the C2 criteria for variance could be justified through these aesthetic and functional benefits.

The board then questioned the impact of the sign’s illumination, noting that it faced non-residential properties, such as a gas station and a fire department, potentially mitigating concerns from residential neighbors. Despite these assurances, the board deliberated on the precedent the sign might set for future applications along Livingston Avenue and Mount Pleasant Avenue, with some members wary of granting a variance that could lead to similar requests.

A revised proposal was introduced during the meeting, suggesting a reduction in the sign’s dimensions by approximately 25%, bringing it down to six feet by fourteen feet. This new design would lower the sign’s height to one foot over the maximum allowable limit and reduce its facade coverage to 10%. The board expressed a degree of satisfaction with this compromise. The revised proposal also included adjustments to the signage’s elevation to prevent obstruction by parked vehicles.

The integration of the sign with the building’s wave design was noted as a positive aspect, with an agreement to review an updated rendering to better assess the visual impact. The board scheduled a follow-up meeting for December 2nd, where they anticipate reviewing a pre-drafted resolution for potential approval, contingent upon the revised proposal’s alignment with community standards.