Madeira Beach City Board Grapples with Strategic Planning Amidst Lobbying Concerns and Infrastructure Needs

The Madeira Beach City Board of Commissioners meeting on September 24, 2025, was marked by discussions on strategic planning, lobbying efforts, and infrastructure development.

One of the primary topics of the meeting was the presentation by Jim Taylor from Shoemaker Advisors, who outlined the firm’s lobbying efforts in securing funding for Madeira Beach. Taylor highlighted the $4 million in state funding secured since their engagement, including $100,000 for a seawall project during the past legislative session. However, concerns were raised over the inadequacy of this amount given the city’s needs. There was a consensus that the secured funds were insufficient, with suggestions to break down larger projects into phases to appeal more effectively to state legislators. Taylor emphasized ongoing collaboration with city staff to align funding requests with community priorities, stressing the importance of connections with local legislative leaders.

In tandem with lobbying efforts, the board delved into strategic planning, particularly concerning the recruitment of a new city manager. Members expressed the necessity of advancing strategic planning initiatives without waiting for a new city manager to be hired, due to potential delays in the hiring process. The board discussed the distinction between the existing master plan and the need for a detailed strategic plan, which would serve as a roadmap for prioritizing and funding city projects. Suggestions arose to engage consultants like Kimley Horn to assist with strategic planning, emphasizing the need for a cohesive strategy to guide project funding and implementation.

Flood insurance and property tax implications were also on the agenda. Vice Mayor Kerr presented a draft letter to federal representatives addressing the financial burdens of the National Flood Insurance Program (NFIP) on coastal cities. The letter aimed to rally other municipalities to advocate for policy changes. Concerns were raised about federal officials’ lack of awareness regarding the challenges faced by coastal communities, prompting discussions on collaborating with neighboring cities to amplify their collective voice.

Public comments notably highlighted community support for “Fruit Float,” a local business operating boats that sell fresh produce to beachgoers. Residents praised the business for its positive impact on the community and tourism. However, there were legal concerns about the business operating in swim zones, as current ordinances restrict such activities. The board considered amending the ordinance to accommodate Fruit Float, provided safety measures were implemented.

Infrastructure and financial discussions continued with updates on various city projects. The board discussed the John’s Pass dredging project, emphasizing the importance of engaging local business owners to assess financial interest. Additionally, the need for a new public works building was addressed, with several potential properties considered for acquisition. The Holton property emerged as an opportunity, with a negotiated contract awaiting board approval. This property was seen as a potential site for a public works facility, green space, and revenue-generating initiatives.

The board also addressed legal matters concerning employee classifications and the need for a dedicated HR professional to manage these issues. Misclassifications were identified, prompting changes to reflect correct employee statuses to avoid legal repercussions. The board highlighted the importance of clear job descriptions and HR management to ensure compliance and operational efficiency.

Finally, the board touched on the city’s financial consulting services, discussing an amendment to a contract with Aclarian to cap annual fee increases. Questions arose regarding the cost-effectiveness of the current arrangement compared to hiring a full-time finance director. Discussions on dock projects highlighted the need for strategic planning and careful consideration of grant stipulations to manage usage effectively.

Note: This meeting summary was generated by AI, which can occasionally misspell names, misattribute actions, and state inaccuracies. This summary is intended to be a starting point and you should review the meeting record linked above before acting on anything you read. If we got something wrong, let us know. We’re working every day to improve our process in pursuit of universal local government transparency.
Mayor:
Anne-Marie Brooks
City Council Officials:
David Tagliarini, Ray Kerr, Eddie McGeehen, Housh Ghovaee, Clara VanBlargan (City Clerk)

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