Miami Beach Explores New Management for Historic Fillmore Theater
- Meeting Overview:
The recent Miami Beach Finance and Economic Resiliency Committee meeting was highlighted by discussions on the management and renovation of the Fillmore Theater, as well as a proposed takeover of the Sunset Harbor pump station. The committee also delved into economic incentives, advertising rates for trolley services, and the issuance of general obligation bonds. These discussions could have lasting implications for the city’s infrastructure and economic landscape.
The Fillmore Theater, a historic venue in Miami Beach, was at the center of a significant conversation regarding its management and upcoming renovations. The theater, managed by Live Nation, has been a financial success for the city, transforming an annual million-dollar loss into a $1.2 million gain by hosting around 100 shows annually. However, with the current management agreement set to expire in January 2031, Live Nation proposed substantial upgrades to the venue in exchange for a new agreement. The improvements would include extensive updates to the building’s exterior and interior, such as repainting, new finishes, and modernized mechanical systems. Live Nation pledged to invest $6.5 million to cover a funding gap in the renovation budget, which the city would supplement with funds from a previously issued bond.
Committee members and Live Nation representatives discussed the importance of the renovations not only for maintaining the theater’s functionality but also for enhancing the appeal of the surrounding area, especially with a new hotel under construction nearby. The updates aim to ensure the venue remains a cultural hub for the next 20 to 30 years, with potential for increased community use. Suggestions included hosting movie screenings or offering the space for nonprofit events at no cost, leveraging the theater’s history and community significance.
In tandem with these discussions, the committee evaluated the potential transfer of the Sunset Harbor pump station from its current management to the city. This proposal sparked debate due to the significant costs involved in upgrading and maintaining the station to municipal standards. Community representatives voiced concerns over the $400,000 initial upgrade cost and $60,000 annual maintenance expenses, which far exceed the $1,500 maintenance fee currently paid by residents. The conversation underscored the need for the city to balance environmental safety with fiscal responsibility, recognizing the broader water quality issues in local bodies, including Biscayne Bay.
Economic development was another focal point, with the committee examining incentives aimed at business retention and attraction. A notable application from Playboy Enterprises for a job creation incentive program was discussed, expected to bring 100 to 150 high-paying jobs to Miami Beach. The performance-based incentives require the company to meet specific milestones before receiving financial benefits. The city’s efforts to diversify its economy beyond tourism and real estate were highlighted, with a focus on enhancing attainable housing and small business development. The committee also considered outreach strategies to support small businesses, proposing a concierge service to guide owners through the permitting process.
Additionally, the committee reviewed advertising rates for trolley services, identifying potential discrepancies in current rates compared to those in other major cities. A suggestion was made to involve the marketing team in negotiating contracts and to gather comparative data to ensure fair market pricing.
The committee also addressed the issuance of a second tranche of general obligation bonds, which included funding for the long-awaited Beayshore Park project. The park, described as a community space akin to a “central park,” is set to feature diverse recreational areas, including a butterfly garden and stormwater management lake.
Finally, the meeting touched on a proposed management agreement with the Miami Design Preservation League for the Miami Beach Oceanfront Auditorium. A consensus was reached to extend the current agreement by six months, allowing for continued programming while exploring the organization’s new leadership direction.
Steven Meiner
Economic Development Board Officials:
Joseph Magazine, Kristen Rosen Gonzalez, Tanya Bhatt, Alex Fernandez, Jason Greene (Liaison), Nattaly Cuervo (Support Staff)
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Meeting Type:
Economic Development Board
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Committee:
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Meeting Date:
09/26/2025
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Recording Published:
09/26/2025
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Duration:
193 Minutes
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Notability Score:
Routine
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State:
Florida
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County:
Miami-Dade County
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Towns:
Miami Beach
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