0:00The Main Street Live event emerged as the focal point of the meeting, with discussions on its organization and execution. Recognized for its role in supporting local merchants and enhancing Miami Lakes’ community exposure, the event requires careful planning to overcome financial and logistical challenges. The committee noted the importance of proper marketing, particularly emphasizing a focused social media push about a week before the event to maximize attendance. Marketing dollars were allocated to ensure effective promotion, with social media ads deemed beneficial for reaching broader audiences. There was also a nod to past events, highlighting a previously canceled concert due to weather.

A variety of entertainment options for Main Street Live were considered, including music performances, dance, and a potential fashion show. “Brothers of Others” was confirmed to perform, sparking enthusiasm for possible collaborations with local artists. The committee expressed a strong desire to attract not only local residents but also individuals from neighboring areas.

Budget constraints were a concern, with preliminary discussions suggesting costs could range from $4,000 to $5,000. The committee explored the possibility of securing performers without charge, such as an improv group from a local theater, as a cost-effective way to enhance the event. The necessity of assigning responsibilities among committee members was highlighted.

Sponsorship was another topic, with suggestions made to attract financial and non-monetary support. The importance of a well-defined sponsorship package was emphasized to clarify expectations and contributions from potential sponsors. However, procedural questions arose concerning the event’s management, as it is currently classified as a grants event, complicating sponsorship handling. Clarification was needed on whether the event had formal approval from the town council, which would allow for town branding to be included in promotional materials.

The committee also discussed leveraging social media influencers to boost event attendance. Previous influencer engagement has proven effective in increasing turnout, and there was agreement on identifying suitable influencers to generate excitement around Main Street Live. This approach, coupled with traditional printed materials and flyers, was seen as essential in reaching diverse audiences.

19:28Another aspect discussed was the collaboration with local merchants. The committee underscored the importance of involving merchants to create a festive atmosphere. This collaboration aims to enhance the overall experience for attendees and ensure merchants feel included and valued as part of the event.

The meeting also touched on the broader context of event management, with a participant highlighting the need for the town to take a more active role. They noted that the town possesses the necessary infrastructure to manage such events, including security and street management, and emphasized the importance of providing comprehensive details to the council for clarity and approval.

34:14In addition to Main Street Live, the committee discussed a concert planned for Black History Month, with performances and refreshments scheduled at the Methodist Church. The concert aims to celebrate the cultural diversity within Miami Lakes and foster community spirit.

1:03:30The meeting concluded with discussions on logistical matters, including scheduling a special call meeting before the next regular meeting in March. This meeting is intended to ensure thorough preparation and coordination among committee members. A date was proposed and agreed upon, emphasizing the need for a quorum to proceed effectively.