New Ulm City Council Discusses Expanding Community Programming and Boosting Online Engagement
- Meeting Overview:
During the recent New Ulm City Council meeting, members focused on enhancing community programming and boosting online engagement. The discussion centered around recent productions, potential new content ideas, and strategies for increasing the channel’s visibility and audience on platforms like YouTube and Facebook.
13:29The council reviewed a report detailing various productions completed in recent months, highlighting the diverse range of community-focused programs. These included ongoing series like “Living United” and “New Ulm Ambience,” as well as special episodes such as “Tales of the Town,” which explored local historical figures and events. The council expressed interest in developing new content that provides insights into local government operations, such as overviews of city departments and facilities. The idea was proposed to wait for upcoming renovations at the water treatment facility to create an informative episode.
17:18Adjustmentsttention was given to the council’s digital strategy, particularly the growth of its YouTube channel, which saw 33,000 views and gained 55 new subscribers over the reported period. There was a consensus on the need to enhance social media presence, with suggestions to leverage Facebook for broader reach and consider promotional strategies to increase visibility. A member highlighted the potential for collaborations with local content creators and hosting city programs to diversify content.
07:46Additionally, the council explored the possibility of recruiting local actors or volunteers to host programs, easing the burden on staff who may be camera shy. There was also a call to track and present viewership data more comprehensively, potentially through charts or graphs to visualize growth trends over time.
Kathleen L. Backer
City Council Officials:
, Andrea S. Boettger, Council, David H. Christian, 1st Ward City Councilor, Eric R. Warmka, 2nd Ward City Councilor, Thomas E. Schmitz, 3rd Ward City Councilor, Larry A. Mack, 4th Ward City Councilor
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Meeting Type:
City Council
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Committee:
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Meeting Date:
07/17/2025
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Recording Published:
07/17/2025
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Duration:
22 Minutes
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Notability Score:
Routine
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State:
Minnesota
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County:
Brown County
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Towns:
New Ulm
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