The application by Outfront Media to construct the digital billboard at 959 US Route 46 was the most significant item discussed. The proposal included a plans for a single-pole, double-faced billboard equipped with LED panels. Outfront Media’s representative emphasized the company’s long-standing presence in New Jersey and its compliance with Department of Transportation (DOT) regulations, including the mandatory permit for the billboard’s operation. The representative explained that the digital billboard would replace traditional static signs, offering remote management capabilities for timely updates.

Concerns about tree removal to ensure the billboard’s visibility were a focal point.

The board also focused on the billboard’s environmental impact, particularly regarding light pollution. Experts testified that the LED technology used would minimize glare and prevent sky glow. Despite these assurances, board members remained cautious, emphasizing the importance of a review of the tree cutting plan by the township forester before granting final approval.

Public commentary included support from a representative of the property owner, who endorsed the application and praised the thoroughness of Outfront Media’s presentation. Despite this support, the board remained diligent in addressing all potential concerns, particularly those related to environmental regulations.

The discussion also covered the operational benefits of the digital billboard, including the ability to display public service announcements at no additional cost to nonprofit organizations and local government entities. This feature was highlighted as a community benefit, allowing for the dissemination of crucial information such as emergency alerts or local events. The proposal included a commitment to allocate 10 to 15 percent of the sign’s time for public service messages.

Additionally, the board examined the spacing requirements for digital billboards, with Outfront Media confirming that their proposal met the DOT’s criteria. The representative noted, “there is no gray area with the DOT on an issue such as that,” emphasizing the strict nature of these regulations. The board also discussed the visibility simulations conducted by Outfront Media, which involved using a crane to position a panel at the proposed height of 60 feet. These simulations aimed to demonstrate the billboard’s visibility from various distances and angles.

As the session progressed, an expert witness from Dynamic Engineering provided detailed testimony on the site plan and environmental considerations. The witness confirmed that the proposed billboard would not require a DEP permit for construction since it did not encroach upon regulated buffer areas. However, the need for tree cutting to ensure visibility remained a point of contention, with the board insisting on a clear plan before moving forward.

The board ultimately decided to draft a resolution of approval, incorporating conditions that require a review of the tree removal plan by the township forester. This cautious approach aimed to ensure compliance with all regulatory requirements while addressing environmental concerns.

In addition to the billboard proposal, the board approved several other applications, including one for a new driveway, retaining wall, and front steps on Berlin Road, and another for legalizing a patio and retaining wall constructed by Shukla and Tiari. These approvals were granted with minimal public opposition, and the board deemed the changes minimal and necessary.