During the meeting, the staff presented the LDC amendment, which would facilitate the removal of four billboard faces located at the intersection of Ridgewood and Nova Roads. The proposal involves upgrading existing billboards on the I-95 corridor to LED message boards. This shift is seen as a way to improve the visual landscape of Port Orange while providing a platform for broadcasting emergency services messages, which are becoming increasingly vital.

One participant expressed support for the idea, highlighting its potential to clean up the city’s appearance and the importance of conveying emergency information. Questions were addressed regarding the number of billboards affected and the regulations governing the brightness and operation of the new LED signs. It was confirmed that these signs would adhere to federal and state regulations.

A representative from Lamar Advertising, the company behind the proposal, echoed the sentiment that this initiative has been positively received in other jurisdictions. The representative emphasized the dual benefits of aesthetic improvement and emergency communications.