The most notable topic was the proposed changes to the treatment and regulation of temporary signs. The council plans to standardize the rules governing all temporary signs, eliminating specific categories like “political” or “real estate” signs and instead applying consistent criteria regarding their size, placement, and duration. This uniform approach seeks to ensure that all temporary signs comply with the same requirements, irrespective of their content, with additional considerations based on zoning district differences. Notably, new billboards will be banned across all districts, and any non-conforming or abandoned signs will need to be addressed within 90 days of the ordinance’s enactment.

Public input revealed various concerns and suggestions about these proposed changes. Dell Henson, representing Pasco Science and Printing, questioned if commercial signage methods like mascot signs or signs waved by individuals would be banned under the new regulations. It was clarified that the ordinance intends to eliminate these commercial signs while still permitting political signs. Henson also raised concerns about the restriction of certain materials, such as paper or cardboard, and the potential misclassification of permanent signs made from flexible materials as temporary, urging the council to consider professional installations of flexible signage as permanent.

The dialogue also addressed the need for clear definitions in the ordinance to avoid ambiguity. A business owner, Chris Mayer, expressed concerns over the definition of “activated signs,” questioning whether restrictions would apply to all digital signs or only those with flashing lights. Mayer argued for the allowance of static digital signs that can change images at set intervals to enhance business visibility without causing driver distractions.

The council’s discussion also covered the aesthetics and design of signs. There was encouragement for the use of monument signs, which should be complemented by landscaping and align with the architecture of surrounding buildings. This measure aims to ensure visual appeal and coherence in the city’s appearance.

The conversation revealed a broader theme of balancing aesthetic considerations with business needs and public safety. Participants emphasized the importance of clear and consistent definitions in the ordinance to prevent unintended restrictions and to assist business owners in compliance. The council welcomed further community input and suggestions as they continue to refine the proposed changes.

Another aspect of the meeting was the debate over digital and activated signs. Participants highlighted the necessity for modernizing regulations to accommodate advancements in sign technology. This included discussions on the benefits of digital signs for small businesses, provided they adhere to restrictions on flashing lights and brightness levels. The council acknowledged that the current ordinance, established in 2005, might be outdated and expressed a willingness to explore regulations that align with contemporary standards.

The enforcement of existing sign regulations was a topic, with participants expressing concerns about selective enforcement and the need for fairness and transparency. One individual recounted a past experience with code enforcement, emphasizing the importance of consistent application of the rules. The council recognized the need for a review of the sign code to address these issues and ensure that regulations are enforced equitably.

Additionally, the meeting touched on the complexities of defining what constitutes a sign, particularly in relation to murals and vehicle signs. Participants discussed the challenges in differentiating between artistic expression and commercial advertising, advocating for clear guidelines to avoid confusion and potential legal issues. The necessity for precise definitions was underscored to prevent discrimination in enforcement and to support local businesses effectively.