A point of discussion was the proposed signage enhancements for the Princeton Shopping Center, including an identification sign near Nomad Pizza and three directory signs. The applicant, Princeton Edens LLC, sought variances due to the signs exceeding area and height limits set by local regulations. The proposed directory signs were intended to improve navigation for visitors, with one large sign measuring 48 square feet and smaller ones around 30 square feet each. The signage aimed to address customer feedback highlighting difficulties in locating businesses within the center. The board deliberated on whether the signs’ size and placement would effectively guide traffic without contravening municipal standards, emphasizing the need for careful consideration of pedestrian and vehicular visibility.

The board’s concerns extended to the illumination of the identification sign, proposed to be internally lit with LED strip lights to minimize light trespass. The lighting design aimed to comply with local ordinances. An expert witness detailed the photometric analysis, asserting the illumination plan was within legal limits and designed to avoid disrupting nearby residences. Despite these assurances, board members requested additional testimony to clarify the potential impact on night visibility and compliance with light intensity standards.

Additionally, the board addressed the implications of tree relocation to accommodate the new signage. The plan involved moving two smaller trees, approximately three inches in caliper, to enhance sign visibility and prevent root damage during installation. The board considered the aesthetic importance of maintaining a continuous tree line along North Harrison Street, which has historically contributed to the area’s visual landscape.

The discussion also highlighted the strategic placement of a new transformer required for upgraded electrical equipment within the shopping center. Positioned in a green area, the transformer would be surrounded by bollards and screened with landscaping to mitigate its visual impact. The board explored alternatives for screening, including artistic elements such as murals, to integrate the transformer into the existing environment without compromising the historic character of nearby buildings.

Traffic flow concerns were an aspect of the deliberations, particularly regarding the shopping center’s entrances and exits. The board debated the potential effects of the new signage on directing traffic efficiently, especially with the anticipated completion of the Turune access road, which would introduce additional entry and exit points. There was a focus on ensuring the signage did not exacerbate existing congestion or create confusion at high-traffic intersections, particularly for cyclists and pedestrians.

Public commentary included input from a local cyclist who expressed concerns about increased distractions for drivers due to the new signage, potentially worsening hazardous conditions at intersections. The board weighed these concerns against the need for clear directional signage to aid navigation for both new and returning customers.