The administrative hearing regarding Reading Shell took center stage as the board reviewed a violation that occurred on September 27, 2025. During a compliance check, a 17-year-old successfully purchased a vape product from the store without being asked for identification. This incident marked the store’s second violation within a 36-month period, following a prior infraction on January 6, 2024, which had resulted in a $1,000 fine and a three-day suspension of their tobacco license.

Curopoulos expressed her unawareness of the violation until recently, attributing it to an employee who had since been terminated for unrelated reasons. Despite the store’s implementation of protocols, including ID scanning software and comprehensive employee training, the violation highlighted potential gaps in enforcement and the fallibility of human oversight.

The board’s deliberations were thorough, examining the compliance check process led by Marin Bosby, the town’s tobacco control compliance coordinator. Bosby detailed the procedure, emphasizing the use of trained youth who are instructed to be truthful about their age and not carry identification. This approach aims to ensure the integrity of compliance checks and prevent sales to minors.

In defense, Curopoulos outlined her store’s compliance measures, including a secret shopper program and regular staff training. Despite these efforts, the board noted the importance of addressing repeat violations to uphold community health standards. The discussions also touched on the Nicotine-Free Generation law in Reading, which restricts sales to individuals born after November 2004, complicating the age verification process for store employees.

A significant aspect of the hearing involved the board’s discretion in enforcing penalties. The regulations stipulate that a second violation “may” result in a seven-day suspension. However, the board emphasized the necessity of consistency and the potential risks of leniency, ultimately deciding to impose the proposed penalties.

Following the hearing, the board addressed broader public health concerns and initiatives. Updates were provided on community health programs, including successful mammography van visits and upcoming health screenings. Efforts to enhance collaboration between the health department and other town entities were discussed, recognizing the importance of shared responsibilities in promoting public health.

The meeting also highlighted ongoing health challenges, such as a rise in flu cases and the importance of flu vaccinations. Additionally, the board emphasized the need for clear and accessible health services, proposing new community initiatives like a farmers market to promote healthy lifestyles.

The board concluded with a call for action on compliance with tobacco sales regulations.