43:06As the meeting delved into details, the council underscored the importance of effective communication and outreach to inform seniors about voting options. The idea of organizing informational sessions at the senior center by the Board of Registrars was floated, aimed at educating residents about mail-in voting procedures and registration. Additionally, a flyer campaign was proposed to notify seniors about the special election, with the council expressing the need for carefully worded messaging due to previous experiences. The use of electronic signage, particularly the flashing police signs, was planned to spread the word about the election.

55:06In a related discussion, the council addressed the broader challenge of engaging seniors who are not regular attendees at the Pleasant Street Center. A proposal was made to implement a “question of the month” initiative, encouraging input from a wider senior demographic. This initiative would involve feedback mechanisms such as suggestion boxes and QR codes on promotional materials, directing seniors to participate in online surveys. The goal is to better understand the needs and preferences of the town’s diverse senior population, which includes about 5,500 individuals aged 50 and above.

11:15The council also highlighted the successful conclusion of the recent tax season, acknowledging the contributions of volunteers and staff in the tax assistance program. Additionally, they noted the positive reception of the “My Active Center” online registration system, which has streamlined program participation and reduced phone inquiries. Looking forward, the council is preparing for an annual health fair on May 20, anticipated to attract community members seeking health information and services.

In terms of programming, a discussion arose regarding the funding and planning for exercise classes. The council considered various models for charging fees once current funding is exhausted. The potential for a pay-per-class model, yearly fee, or monthly payments was explored, with the council emphasizing that Reading residents would have priority registration for events.

32:20The meeting also covered community engagement efforts, with the council discussing participation in Friends and Family Day. Concerns were raised about the effectiveness of past approaches, particularly in attracting senior attendees. Suggestions were made to collaborate with other community groups, such as the veterans, to increase visibility and engagement. The idea of a unified community services booth was positively received, with plans to create an inviting space that could appeal to a broader audience.

01:06:00Lastly, the council addressed the scheduling of their next meeting, which was initially set for May 13 but coincided with the day before the special election. After deliberation, members decided to reschedule the meeting for May 19, allowing them to reconvene after the election results were known.