The meeting opened with a dialouge on the necessity of a new Senior Center, emphasizing the project’s estimated costs, which are projected to be between $28 to $30 million. Participants expressed concern about how to communicate these costs to the community, particularly given the potential for tax increases. It was suggested that breaking down the cost implications, such as estimating an additional $3 per day in taxes, could help ease residents’ concerns. This financial transparency was deemed critical for gaining public approval.

Participants also discussed the importance of clear and strategic messaging. There was a consensus that simple promotional tools, like signs and bumper stickers stating “new Senior Center,” might provoke a negative reaction among residents. Instead, a more organized approach was proposed, including developing a slogan and comprehensive supporting information. This strategy aims to frame the necessity of the facility in a positive light and raise awareness about the benefits it would bring to the community.

The need for effective visual evidence was underscored, with suggestions to capture video footage of the current overcrowding at the existing Senior Center. This would provide tangible proof of the demand for additional space. The quality of a previously existing video was questioned, as it failed to show the true extent of the center’s usage and activity levels. More engaging visual content, potentially covered by local media outlets, was proposed to increase visibility and awareness.

In addition to communication strategies, there was a focus on the logistics of the project. Concerns were raised about the design and planning of the new Senior Center, particularly the need for experienced architects who specialize in such facilities. Practical issues, such as the design of parking lots and the placement of handicapped spaces, were highlighted as areas needing thorough planning to ensure accessibility.

The role of an Owner’s Project Manager (OPM) was discussed in detail, emphasizing their importance in guiding the project and facilitating discussions around timelines and site testing. The necessity of starting contamination testing as soon as possible was noted to avoid delays. The relationship between the OPM and the Permanent Building Committee (PBC) was also explored, with a suggestion that the Council on Aging should maintain a presence at PBC meetings to stay informed and assert their position on matters.

Financial aspects beyond the initial cost were also discussed, including the inclusion of contingency funds within the budget. Participants noted that while a 20% contingency had been factored in, it was essential to manage expectations and understand the different types of contingencies involved in construction budgeting. Clear communication about the project’s financials, including soft costs and potential additional expenses, was emphasized as vital for maintaining transparency and community support.

The meeting also touched on the importance of proactive outreach and community engagement. A participant shared a list of potential outreach activities, including creating a dedicated website, monthly mailings, and public comments at select board meetings. Effective communication tools, such as flyers with QR codes linking to informative resources, were suggested to disseminate information more broadly. Utilizing local businesses and public spaces to display promotional materials was also proposed as part of these efforts.

To implement these outreach efforts successfully, it was deemed essential to recruit active volunteers who could take the lead on various tasks. There was a reflection on the success of previous initiatives led by specific individuals and recognition of the need for broader involvement to ensure the project’s momentum. A collaborative approach was encouraged, with participants invited to share their ideas and questions to inform the ongoing discussions around the new Senior Center and its associated planning processes.

As the meeting neared its conclusion, upcoming meetings were highlighted as critical for advocating the Senior Center’s needs. Participants were encouraged to attend the select board meeting on August 14 and the financial committee meeting on August 21 to ensure that the needs of seniors were represented amidst discussions of other significant projects, such as the new Killam school.