The meeting featured a proposal from Border Foods to replace its existing menu board at a local Taco Bell with a digital version. Current zoning codes limit the size and display area of dynamic signs, making it difficult for businesses to switch to digital formats. The proposed amendment seeks to address these challenges by allowing more flexibility in the number of dynamic displays and the percentage of sign area they can occupy, effectively permitting dynamic displays to take up 100% of the sign area for drive-thru uses.

Commissioners discussed the importance of consistency and fairness, noting that similar signage updates have been approved for other fast-food chains like McDonald’s. The proposed changes would apply to both mixed-use and C2 districts, maintaining the requirement for conditional use permits for drive-thrus. However, the signs themselves would only require a standard sign permit if an existing drive-thru wanted to switch to a dynamic display.

Concerns were raised about the potential impact on residential areas, particularly regarding light emissions from the signs. It was noted that existing brightness standards require proof of ambient lighting capabilities, although further refinement of these standards is being considered for the future.