River Edge Approves 40-Square-Foot Business Sign

In a recent session, River Edge Land Use Board approved a large 40-square-foot sign for a local business amid concerns over its potential visual impact compared to the previous signage. This decision came after a thorough debate on the sign’s size, which some board members found excessive, considering the full backing that would make it appear much larger than the former individual lettering without backing. The approval is contingent upon the fulfillment of a previous condition from 2018, which required the business to update the streetscape—a task that remains incomplete.

During the meeting, the discussion on the sign’s size was intense, with divergent board member opinions. While some members were inclined to adhere strictly to the ordinance that specifies a 20-square-foot maximum, others were open to a marginally larger sign, considering the building’s frontage. The debate included suggestions for a sign closer to 20 square feet, with the applicant proposing a compromise at 30 square feet. The board’s decision ultimately allowed a sign larger than what the ordinance specifies.

Further complicating matters was the board’s insistence on the business fulfilling its streetscape improvement obligations from a 2018 resolution. Board members expressed disappointment that the property, under the same ownership for approximately 13 years, had not yet addressed the streetscape improvements. Additionally, the board emphasized that any dead landscaping on the property must be replaced and confirmed the agreement with an adjacent property owner concerning parking space sharing.

In another matter of local concern, the board considered a homeowner’s application for a one-story addition to their residence to accommodate a growing family. Mr. Chen, the homeowner, articulated the need for more living space, particularly after the arrival of a new baby. The proposed expansion involved converting an existing deck into a play area and additional living space. Despite the challenges posed by the lot’s corner location and the need for relief from rear yard setback requirements, the board found the application complete and moved forward with discussions, ultimately approving the addition with stipulations regarding stormwater management.

The board also addressed an application for a restaurant’s food handler’s license and change of tenant, noting that the location had operated as a restaurant for over six decades. While the applicant’s attorney assured that the premises would undergo no significant interior renovations, the board scrutinized the proposed business sign. Addressing the lighting, size, and specific signage details, the board requested that the applicant comply with existing sign ordinances and submit plans with the building permit application.

Moreover, the meeting included a presentation from a representative of MCG Real LLC, who voiced concerns about a variance for a restaurant with limited dedicated parking spaces. The board revisited a 2018 parking variance resolution, deliberating on the responsibility for street improvements and the compliance with conditions such as repairs to the dumpster enclosure, restriping of parking stalls, and installation of street improvements within six months. The board also emphasized the necessity of a temporary sign permit and subsequent approval for a permanent sign before granting final approval to the application.

Note: This meeting summary was generated by AI, which can occasionally misspell names, misattribute actions, and state inaccuracies. This summary is intended to be a starting point and you should review the meeting record linked above before acting on anything you read. If we got something wrong, let us know. We’re working every day to improve our process in pursuit of universal local government transparency.
Mayor:
Thomas Papaleo
Land Use Board Officials:
Chris Caslin, Richard Mehrman, Eileen Boland, Dario Chinigo, Ryan Gibbons, Michael Krey, Bruce Feffer, Colin Busteed, Tom Behrens (Borough Planner), Robert Costa (Engineer), Stephen Depken (Land Use Zoning Officer), Brian Chewcaskie (Land Use Attorney), Ed Alter (Land Use Clerk)

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