Sanford Brewing Company Rescued by Local Entrepreneur Amid Community Support and City Commission’s Concerns
- Meeting Overview:
In a recent Sanford City Commission meeting, the spotlight was on local entrepreneur Shara Pic, who has taken over the Sanford Brewing Company to prevent its closure. The commission also dealt with discussions on city management and administrative concerns.
The meeting’s most compelling segment featured Shara Pic, an entrepreneur who stepped in to save the Sanford Brewing Company from shutting down. Despite her initial lack of brewing knowledge, Pic was motivated by the brewery employees’ concerns about their future. Her journey began with a serendipitous encounter with an inspiring plaque during a Christmas trip to Tennessee, which led her to negotiate a temporary use of the brewing license from the previous owners. Pic’s vision transcends merely keeping the brewery afloat; she aims to establish it as a cornerstone of the community under the brand Brando, with plans for recipe development and potential expansion into cider production.
Pic announced plans for a soft opening, intending to serve food and beer without alcohol initially, pending successful inspections. She emphasized that this initiative aligns with the broader aspirations of Sanford’s community. The mayor and commissioners expressed their support, particularly noting the significance of a woman-led business during Women’s History Month. Pic’s presentation was well-received, with a light-hearted moment involving a name mix-up adding to the meeting’s positive tone.
Amidst the brewing business excitement, the commission also tackled more serious administrative matters. The engagement with Donaldson Beerman Caldwell for disaster recovery and government services concerning the Sanford downtown Marina was another focal point. This decision, while highlighting the necessity of expert assistance, raised concerns over potential costs due to the firm’s high hourly rates, which could reach $600. The commission ultimately approved the engagement, recognizing the firm’s reputable track record in securing significant FEMA claims for other municipalities.
Tensions arose when a commissioner expressed dissatisfaction with perceived intimidation tactics by another colleague during meetings. The commissioner recounted incidents of uncomfortable stares and scrutinizing behavior, deeming them inappropriate and calling for a need to adhere to proper protocols within city operations. This led to a contentious exchange, with some commissioners questioning the legality and appropriateness of addressing such matters publicly. Nonetheless, the concern underscored the importance of transparency and accountability in city governance.
In addition to these topics, the meeting covered various resolutions, including opposing specific legislative bills that could impact local development permits and public art requirements, and policies about diversity and inclusion, all of which received unanimous support. Discussions also touched on logistics for upcoming events, with a specific focus on the Pintes and PAW event, and acknowledgments of staff achievements at recent community events.
Art Woodruff
City Council Officials:
Sheena Britton, Kerry S. Wiggins, Sr., Patrick Austin, Claudia Thomas
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Meeting Type:
City Council
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Committee:
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Meeting Date:
03/10/2025
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Recording Published:
03/10/2025
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Duration:
58 Minutes
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Notability Score:
Routine
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State:
Florida
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County:
Seminole County
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Towns:
Sanford
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