A significant portion of the meeting was dedicated to the design and funding of a large sign to promote local eateries. The sign, which features a QR code directing visitors to a dining guide, sparked debates on its wording, with suggestions to add “Hungry?” to increase clarity. The commission discussed the allocation of funds from the website budget for this project and deliberated on the timing of the sign’s production, installation, and the finalization of business mailings and listings for the restaurants.

The commission also welcomed a new member, Julie, who will focus on initiatives related to historical, cultural aspects, and high-speed internet expansion. Additionally, the commission tackled updates on the new GoDaddy account, which necessitated additional funding to cover yearly hosting costs. The discussion on website development was paired with debates over the design and placement of billboards at the Wick, including the use of QR codes and alignment with the Wick’s branding.

A meeting with the president of the Western Mass Economic Development Council and vice president Zamara highlighted the importance of quick responses to business inquiries, coordination between town entities, and the potential benefits of grant opportunities and shared street programs. A proposal was made to form a committee, drawing members from various town boards and commissions, to assess business solicitation opportunities.

Further discussions emphasized the need for signs with QR codes for essential services like ATMs, hardware stores, and oil suppliers, and expressed a desire to attract specific types of businesses to the community. The commission also discussed the need for an alternate representative for the Western Mass Economic Development Council and the formation of a subcommittee for improved communication.

The Planning Board’s debate on a proposed Dollar General store revealed concerns about its impact on the town’s character and nearby residential areas, triggering discussions on non-conforming uses and structures, the regulation of buildings slated for demolition, and revisions to zoning regulations and bylaws.

The commission grappled with confusion from a recent special town meeting, addressing setbacks and the potential impact of a Dollar General store. The finance committee presented their budget, which included a request for additional funds for the website. The need for a point person to represent the commission and adherence to a code of conduct at meetings were also discussed, along with a proposal for an analysis of vacant buildings in town.

The “Southwick flower project” was introduced.

Finally, the discussion of creating a new Facebook page to promote local events and businesses was tabled for further review. This would explore the feasibility of hiring a specialist versus internal management and the potential linkage to Instagram to engage a younger demographic.