The commission debated a proposal for durable, weatherproof signs to highlight Southwick’s recreational opportunities. The proposed signs, made from metal-based aluminum and measuring 2 feet by 18 inches, would be strategically located at the main boat launch, primary parking for bike trails, and a kiosk at Grandville Gorge. Smaller paper versions were also suggested for local businesses and kiosks, including QR codes linking to a directory of local restaurants and recreational sites. The initiative aims to improve visitor traffic to the town’s website, which currently sees around 1,000 unique users, but with noted difficulties in information accessibility for visitors.

Safety concerns were another focus of the meeting, particularly a warrant article addressing the high incidence of car crashes on a specific stretch of road. This measure could make navigation easier for residents, especially older individuals uncomfortable with current driving conditions. The commission plans to revisit this proposal in future meetings, potentially bringing it to a town meeting for broader discussion.

The commission also explored enhancing local business support through website improvements. Discussions centered on defining the target audience and developing a business directory, with suggestions for user-friendly access to historical data and necessary forms. Emphasizing the importance of a streamlined website, the commission considered appointing a single webmaster and leveraging links to existing information. The aim is to make the website a more effective resource for both potential new business owners and existing businesses.

Exploring community engagement through events, the commission discussed organizing a food and music event inspired by a successful hiking event. This initiative seeks to promote local businesses by allowing participants to sample small appetizers from various restaurants, fostering collaboration and leadership within the commission. There was also a suggestion for a Porch Fest-like event, where musical performances would take place at local restaurants.

The meeting also touched upon the commission’s advisory role in business development, highlighting the need for data-driven insights rather than subjective opinions. This was underscored by past experiences, like the Carvana deal, which occurred without the commission’s prior knowledge. Emphasis was placed on thorough research and objective analysis to assist the planning board, with proposals to categorize and score business proposals based on specific criteria.

In discussions regarding zoning and business recruitment, the commission acknowledged the need to align new ventures with the town’s infrastructure and economic goals. Proposals for potential zoning changes were considered, with an emphasis on ensuring new businesses fit the town’s character and needs.

Budget constraints were addressed, particularly concerning advertising initiatives. While a shop local promotion was deemed unfeasible for the current year, cooperative marketing efforts were suggested as a possible avenue for enhancing business visibility. The commission expressed a commitment to revisit the idea with a focus on achieving measurable success in the future.

Public comments highlighted the need for improved pedestrian safety along College Highway, suggesting that reducing speed limits and installing crosswalks could enhance safety, particularly for school children. These concerns echoed the commission’s ongoing efforts to address local infrastructure and safety issues.