Members discussed how this model could be expanded through cooperative advertising, which would require collaboration with neighboring communities and possibly the inclusion of more local businesses.

Another major topic of discussion was the town’s master plan, with an emphasis on selecting realistic and achievable goals by the end of the fiscal year in June 2026. Members acknowledged that while the master plan is ambitious, the commission must prioritize its targets given the current limitations in personnel and resources. There was a consensus on the necessity of ranking the goals by feasibility and focusing on a select few that can be realistically pursued in the near term. Ideas such as establishing a business owners’ database and increasing the town’s social media presence were considered, although the latter would require additional planning and expertise.

The commission also addressed zoning and property tax concerns, particularly the impact of property tax assessments on local businesses. The conversation centered on the need for fair evaluations that do not disproportionately affect certain types of properties. Members expressed interest in drafting a memo to the town assessor, reflecting a business perspective on property valuations, and considering a comprehensive analysis of property taxes to guide future development.

The potential revival of a small business forum was explored, drawing on past successful events that connected local businesses with funding opportunities. While there was enthusiasm for such initiatives, concerns about the commission’s capacity to organize large events led to a decision to table further discussion until more resources are available. Collaboration with entities like MassChallenge and MassDevelopment was considered crucial for providing businesses with access to funding and growth opportunities.

Signage regulations were another point of discussion, with frustrations voiced over compliance and enforcement challenges. The commission recognized the importance of maintaining an attractive town center and the need for consistent signage standards that align with Southwick’s aesthetic goals. This ties into broader economic development goals, which aim to balance affordability with quality of life enhancements.

Further conversations touched on the idea of establishing a beautification committee, leveraging the success of the Southwick in Bloom initiative to enhance the town’s visual appeal. While some members argued for the establishment of a social committee, the consensus leaned towards prioritizing beautification efforts, given their direct impact on economic development.