One of the most compelling topics discussed was the potential establishment of a farmers market in Southwick. Members of the commission highlighted this initiative as a potentially transformative addition to the community. The absence of a farmers market in the area was noted as a gap that, if filled, could enhance community engagement and support local agriculture. The idea aligns with the town’s master plan, which emphasizes agricultural development and community beautification. Members expressed optimism, reflecting on the success of farmers markets in other regions, where even small towns have managed to attract considerable crowds.

However, the proposal was not without its challenges. Concerns were raised about potential conflicts with existing farm stands, as some operators worry that a centralized farmers market could detract from their businesses. Addressing these concerns will require thoughtful coordination with local producers who might feel threatened by the introduction of a new marketplace. Suggestions were made to invite agricultural producers to future meetings to openly discuss these issues and explore collaborative solutions.

Logistical considerations also formed a part of the discussion. The need for facilities, such as pavilions, to support market activities was noted, and the possibility of using local venues for events was explored. A church in the town center, known for hosting car shows and craft fairs, was suggested as a viable location due to its large lawn and ample parking. This strategic location could maximize visibility and accessibility, drawing visitors from both within and outside the town. The potential for using nearby parking facilities, offered by local businesses, was also discussed, although concerns about traffic and safety, particularly due to the lack of crosswalks, were raised.

In tandem with the farmers market proposal, the meeting also focused on efforts to promote local businesses more effectively. The commission discussed the implementation of a directory featuring 160 businesses in Southwick, as part of the “Shop Southwick” initiative. This directory aims to be more accessible through digital platforms, including Google Maps, allowing users to explore business offerings virtually. There was a specific focus on updating business names and ensuring accurate representation, such as the pending name change of a local establishment from “Fusion Bar and Grill” to “Lake View Tavern.”

Promotional signage for local businesses was another key topic. The commission plans to design and print an 8.5 by 11-inch sign, which local businesses can display prominently. There was a proposal to print 100 to 200 copies of these signs, with discussions about the cost-effectiveness of larger print runs. Additionally, larger signs are planned for kiosks along the rail trail, intended to guide visitors to local businesses and attractions. The projected cost for these signs was estimated at approximately $400 each, with additional costs for brackets and smaller signs.

A motion was made to approve expenditures related to the signage project, with a proposed budget of up to $3,000. The commission decided to utilize the regular budget first, as it does not carry over to the next fiscal year, before tapping into the permanent gift account. The motion passed unanimously, with interest expressed in tracking the effectiveness of the signage campaign.

The commission also delved into updates on local development projects. A new condo development on Depot Street, adjacent to the rail trail, is set to break ground in the spring. This development has received all necessary approvals and is expected to positively impact the town center, aligning with the master plan’s goals to enhance the area. Conversation about the new development included the need for meetings with business owners to facilitate outreach efforts and the potential for planned events along the bike trail.

Additionally, the closure of Jordan Health Care was addressed, with concerns about the implications of losing a local medical practice. Efforts to recruit a new medical practice were discussed, considering the proximity to retirement communities and existing shortages in the field. The challenges involved in attracting medical professionals were acknowledged, with references to incentives offered by other communities to successfully recruit medical services.